About the Role:

Shelf is seeking a visionary and results-oriented Vice President of Marketing & GTM Strategy to lead and scale our global marketing organization and GTM efforts. Reporting directly to the CEO, the VP of Marketing & GTM Strategy will be responsible for defining and executing a world-class GTM strategy that drives brand awareness, demand generation, pipeline growth, customer engagement, and market leadership.

This executive will bring 12+ years of progressive B2B SaaS marketing & GTM experience, including leadership roles within high-growth enterprise software or AI-driven technology companies. The ideal candidate combines strategic thinking with operational excellence, possesses deep expertise across the modern marketing funnel, and has a proven track record of building high-performing teams that accelerate revenue growth.

As Shelf continues to define the future of agentic AI, the VP of Marketing & GTM Strategy will play a critical role in shaping our market position, strengthening our category leadership, and driving measurable business outcomes.

Key Responsibilities:
Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue targets.
• Establish Shelf's positioning as the leading platform for agentic AI and enterprise AI operations.
• Partner closely with the CEO, CRO, Product, and Customer Success leaders to align go-to-market strategies.
• Build and manage annual marketing plans, budgets, forecasts, and performance metrics.

Demand Generation & Revenue Growth:

• Own pipeline generation and marketing-sourced revenue targets.
• Scale integrated demand generation programs across digital, content, ABM, events, partner marketing, and lifecycle marketing channels.
• Optimize marketing funnel performance, conversion rates, and customer acquisition costs.
• Drive measurable contribution to bookings, ARR growth, and customer expansion.

Brand & Category Leadership:

• Elevate Shelf's market presence through compelling messaging, thought leadership, analyst relations, public relations, and executive visibility.
• Define and evolve the company's brand strategy to support growth and market differentiation.
• Lead category creation initiatives that position Shelf as the standard for agentic AI operating systems.
• Build relationships with industry analysts, media outlets, influencers, and strategic partners.

Product Marketing & Go-to-Market Excellence:

• Oversee product marketing strategy, including positioning, messaging, launches, competitive intelligence, and sales enablement.
• Translate complex AI and enterprise technology capabilities into compelling customer value propositions.
• Support new product launches and expansion into new markets and customer segments.
• Ensure consistency of messaging across all customer touchpoints.

Team Leadership & Organizational Development:

• Build, mentor, and scale a high-performing marketing organization across demand generation, product marketing, communications, content, and operations.
• Foster a culture of accountability, creativity, collaboration, and continuous improvement.
• Develop leadership capabilities across the marketing team and establish clear performance expectations.
• Partner cross-functionally to create alignment and operational excellence throughout the organization.

Marketing Operations & Analytics:

• Establish data-driven marketing processes, reporting frameworks, and performance dashboards.
• Leverage marketing technology and AI tools to improve efficiency, personalization, and campaign effectiveness.
• Analyze market trends, customer insights, and competitive dynamics to inform strategy.
• Continuously optimize programs based on performance data and business outcomes.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Experience at a Tier-1 startup backed by Tier-1 VCs, helping take organizations from $100M to $200M+ and beyond.
• 12+ years of progressive marketing & GTM leadership experience in B2B SaaS, enterprise software, AI, cloud, or technology companies.
• Proven experience leading marketing organizations in high-growth environments.
• Demonstrated success driving demand generation, pipeline growth, and revenue impact.
• Strong expertise in enterprise go-to-market strategy, product marketing, brand development, and digital marketing.
• Experience partnering closely with Sales leadership to achieve revenue goals.
• Track record of building and managing high-performing marketing teams.
• Strong analytical mindset with expertise in marketing metrics, attribution, and performance measurement.
• Exceptional communication, presentation, and executive stakeholder management skills.
• Experience working with enterprise customers and complex sales cycles.
• Ability to thrive in a fast-paced, rapidly evolving environment.

Preferred Attributes:

• Deep understanding of AI, agentic AI, enterprise automation, or emerging technology markets.
• Strategic thinker with a strong bias toward execution and measurable outcomes.
• Entrepreneurial mindset with the ability to scale processes and teams.
• Customer-centric leader who balances innovation with business impact.
• Strong storytelling and category-creation capabilities.
• Collaborative leader who builds trust and alignment across functions.
• Passion for leveraging AI to transform how organizations operate.

Success Measures:

In this role, success will be measured by:

• Achievement of pipeline generation and marketing-sourced revenue targets.
• Growth in brand awareness, share of voice, and category leadership.
• Increased website traffic, conversion rates, and qualified lead volume.
• Successful execution of product launches and go-to-market initiatives.
• Improved marketing ROI, funnel efficiency, and customer acquisition metrics.
• Strong alignment with Sales and measurable contribution to company growth.
• Development and retention of a high-performing marketing team.

This position offers a unique opportunity to shape the future of enterprise AI, build a category-defining brand, and drive meaningful growth at one of the most innovative companies in the industry.