OverviewThe
VP, Marketing & Communications Planning is responsible for strategic development and leadership of holistic, enterprise-wide marketing strategies that integrate all potential touchpoints across AARP-related offerings and advance enterprise initiatives. This role provides strategic leadership for communications planning in support of organizational issues, priorities, affiliates, and enterprise programs, by designing and orchestrating campaigns as entry points into integrated consumer experiences. This role owns target market and demographics strategy, segmentation, and targeting to ensure marketing efforts reach and resonate with priority populations and monitors audience and campaign performance to adapt strategies to changing market dynamics, competitive conditions, and growth opportunities.
Responsibilities- Partners with senior leadership and cross-functional teams to develop marketing and communications strategies that integrate across the business, enabling growth, advancing enterprise programs.
- Provides oversight and accountability for enterprise audience, campaign, and channel performance, using analytics and performance insights to guide strategic decision-making and ensure marketing investments drive measurable business impact. Leads ongoing optimization of strategies to respond to evolving market conditions, competitive dynamics, and enterprise-wide priorities.
- Provides strategic leadership for audience marketing across the full customer lifecycle, ensuring enterprise-wide adoption of value propositions and the delivery of targeted, relevant marketing solutions for priority audience segments.
- Oversees enterprise communications planning in support of organizational issues, priorities, affiliates, and key initiatives, serving as a senior tactic lead to ensure coordinated, timely, and effective messaging.
- Leads the development of holistic, multi-channel marketing strategies that integrate all MBC-related offerings and touchpoints, ensuring alignment with enterprise priorities, State & Local initiatives, and overall organizational objectives.
- Oversees team operations, including budget management and forecasting, to ensure effective execution and sustainable organizational impact.
Qualifications- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field required; Master's degree preferred.
- Minimum of 10 years of progressive experience leading enterprise marketing, communications, brand strategy, or integrated marketing functions, including experience in senior leadership roles.
- Experience managing marketing budgets, forecasting resources, and leading high-performing teams while ensuring operational excellence, accountability, and sustainable organizational impact.
- Demonstrated success developing and executing enterprise-wide marketing and communications strategies that align with organizational priorities and drive measurable business outcomes.
- Proven experience leading multichannel marketing and communications campaigns across digital, traditional, earned, owned, and paid media channels to create cohesive customer experiences.
- Strong expertise in audience strategy, market segmentation, targeting, and customer lifecycle marketing, with the ability to identify and engage priority populations effectively.
- Experience leveraging marketing analytics, audience insights, and campaign performance metrics to optimize investments, improve effectiveness, and support executive decision-making.
- Demonstrated ability to partner with senior executives and cross-functional stakeholders to build consensus, influence strategic direction, and lead complex enterprise initiatives.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgement in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work EnvironmentAARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
