Vice President Marketing

Ruhrpumpen, Inc.

$150K — $200K *
Tulsa, OK 74133In-Person
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12-15+ years in industrial Global B2B, specifically in pumps or rotating equipment with segment leadership experience.
  • Proven experience in market development and matrix leadership across regions.
  • Strong command of CRM and quoting governance.
  • Demonstrated ability to collaborate with various departments to shape product roadmaps.
  • Excellent executive communication and relationship skills for senior customers and internal leaders.

Responsibilities

  • Set market strategy and positioning for each customer segment.
  • Lead and coach Segment Managers while defining roles within a matrix structure.
  • Develop 3-year growth plans with specific goals for bookings, margin, and market share.
  • Enforce pipeline discipline through regular strategy reviews and CRM maintenance.
  • Contribute to segment roadmaps alongside Product Line Managers and R&D for new offerings.
  • Coordinate with Brand and Communications teams for effective content and training.
  • Engage in governance forums to prioritize actions and eliminate execution bottlenecks.

Benefits

  • Opportunity to influence significant market strategies and innovations.
  • Exposure to cross-functional leadership and decision-making environments.
  • Chance to mentor and lead a team of Segment Managers.
  • Participation in global travel for business development opportunities.
  • Access to a collaborative workplace that values employee contributions.
Full Job Description
Position Overview

Own the go-to-market strategy by industry and drive profitable growth across the different End User Markets / Industries in which Ruhrpumpen participates. Lead market segment managers to build demand, shape product/solution roadmaps with PLMs/R&D, raise win rates, and expand participation in prioritized markets.

Key Responsibilities

Strategy & Leadership
  • Set market strategy and positioning per segment (customer prioritization, channels, solution offers).
  • Lead and coach Segment Managers; clarify interfaces and decision rights in a matrix with Regional Sales VPs/Directors.

Business Development
  • Build 3-year growth plans with bookings, margin, and share goals; translate into regional targets.
  • Drive "must win" discipline and pipeline hygiene (monthly reviews, strategy challenges, CRM hygiene).

Strategic Planning
  • Co-own segment roadmaps with PLMs/R&D for new/adjacent applications.
  • Coordinate with Brand/Comms and Sales Enablement for segment content, training, and campaigns; raise influence at EPCs/design institutes.

Cross-Functional & Governance
  • Participate in RP's Steering Committee and cross-functional forums to set priorities and remove execution bottlenecks.
  • Provide quarterly segment performance readouts to executive leadership/Board.


Key Performance Indicators (KPIs)
  • Bookings growth by segment.
  • Hit rate (quote-to-order) and cycle time; GPS quote level adherence.
  • Pipeline coverage & quality; CRM data completeness and "must win" follow-through.
  • New offer adoption: roadmap milestones met
  • Increase market Approved Vendors Lists acceptance


Qualifications
  • 12-15+ years in industrial Global B2B (pumps / rotating equipment or adjacent /Engineering Firms) with segment leadership experience.
  • Proven market development and matrix leadership across regions.
  • Strong command of CRM and quoting governance.
  • Demonstrated partnership with other areas to shape roadmaps and bring new/adjacent offers to market.
  • Executive communication and relationship skills for senior customers, EPCs/design institutes, and internal leaders.


Working Relationships

Internal: Regional Sales Directors/VPs; Product Line Managers; R&D/Product Development; Sales Ops (CRM/GPS); PMO/Operations/Quality; Brand & Communications; Finance.

External: End-users, EPCs/design institutes technology collaborators.

Reports to: President, Sales & Marketing

Direct reports: Market Segment Managers

Travel: 30-40% (global)

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