Vice President, Marketing

POSITION OVERVIEW

The VP, Marketing will leverage the company's existing pedigree to make Canon Medical HIT a powerful and well-recognized brand that stand for innovation and though leadership in the field of medical imaging AV, AI and Automation covering prevention, diagnostic and treatment physician communities. Existing and potential customers should be excited to visit the Canon Medical HIT RSNA booth to "touch the future." This role will also be responsible for developing robust processes, tools, and methodologies that enable and empower global sales teams to succeed.

RESPONSIBILITIES

• Develop a global marketing strategy and implementation plan (web, case studies, thought leadership, collateral, etc.) to assert Canon Medical HIT brand as a visionary and tone-setting vendor in the field of AV, AI, and Automation space
• Support the Direct sales organizations with timely GTM plans, new release launch collateral and details. Collaborate with Modality Attached HIT marketing to support CMSx sales activities
• Plan, design and organize tradeshow marketing strategy, positioning and participation
• Establish productive relationships with the industry's important organizations (e.g., KLAS, RSNA, Aunt Minnie, etc.)
• Deploy marketing campaigns to generate inbound leads, and develop processes to move MQLs into qualified SQLs
• Develop processes to measure the ROI for marketing investment and constantly tune the activities to maximize the return
• Establish a continuous process for gathering global market trends, competitive intelligence, and customer insights
• Work with upstream marketing, product management, and regional subsidiaries in creating product positioning, value propositions and messaging that resonates with the buying audience, providing collateral for use by the regional downstream marketing communications teams for their campaigns and content strategies
• Lead and manage a globally distributed team while promoting personal accountability, managing for results, and people development

REQUIRED EDUCATION AND SKILLS

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred
• 10+ years of experience in the healthcare technology or medical device industry, with a demonstrated track record of success in senior marketing, sales and management roles
• 7+ years of proven experience leading and managing global marketing teams
• Extensive experience in healthcare IT and medical imaging domains, with a deep understanding of the physician communities
• Experience in developing and implementing comprehensive global marketing strategies that have successfully driven brand recognition, customer engagement and market share growth
• Demonstrated ability to create tools and processes that support and drive sales team effectiveness
• Experience managing sizeable marketing budgets with an understanding of ROI analysis
• Experience working on a global scale, with an understanding of diverse markets, and the ability to manage marketing efforts across different regions

JOB COMPETENCIES

• Adaptability/Flexibility - Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, adjusts plans to meet changing needs.
• Analytical Skills - Interprets and digests complex information, applies logic and sound critical thinking to astutely evaluate information, identifies flaws in reasoning but integrates good judgment in presenting findings, creates insightful and comprehensible reports, devises improvements or corrections to processes/procedures/plans based on strong analytical findings.
• Interpersonal Skills - Has good listening skills, builds strong relationships, is flexible/open-minded, negotiates effectively, solicits performance feedback and handles constructive criticism.
• Organizational Savvy - Operates within the organization's formal and informal structures, builds allies and relationships across departments, uses allies to build consensus and create results, is appropriately diplomatic, understands others' roles and perspectives, can sell projects and ideas across the organization.
• Quality Work - Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.
• Leadership - Leads through change and adversity, makes the tough call when needed, builds consensus when appropriate, motivates and encourages others.
• Managing for Results - sets challenging and productive goals for team, keeps team accountable for actions, provides leadership and motivation, provides resources and support, uses checkpoints and data to track progress, sets up systems and processes to measure results.
• People Development - provides feedback and coaching, rewards hard work and risk taking, takes mentoring role, challenges and develops employees, accepts mistakes, provides visibility/opportunity.

COMPANY OVERVIEW

At Canon Medical Informatics (formerly Vital Images, Inc.), what we do matters. This is at the heart of every product we develop, every service we provide, and especially each member of our team. As part of Canon Medical Systems Corporation, we lead the industry with the latest health imaging informatics solutions. We improve the quality of patient care by developing innovative products that enable the exchange, analysis and storage of clinical information across health care enterprises and communities. Our products handle millions of medical images and health records a day across the world. Canon Medical Informatics experiences the best of both worlds with a dynamic and collaborative environment, casual culture, and agility of a mid-sized company, while having the support and resources of Canon Medical Systems Corporate, our parent company.

Our offices are based in Minnetonka, Minnesota; Waterloo, Ontario; Copenhagen, Denmark; The Netherlands; and Beijing, China. We value our team's innovation, enthusiasm, and dedication to help improve the lives of patients. Do you want to be part of a passionate team that believes what we do matters? Then a career with Canon Medical Informatics might be right for you!

COMPANY VALUES

Unity, Courage, Tenacity, Teamwork, and Excellence

WHAT WE OFFER YOU

Canon Medical Informatics offers a dynamic workplace, competitive compensation package, and room for learning and growth in our organization. This is an environment in which things move quickly and you'll have the opportunity to wear many hats. We have a casual dress code, offer flexible work hours and actively foster work-life balance, because anything else simply isn't sustainable. Our Minnetonka, MN office is located about 12 miles southwest of downtown Minneapolis. Our office is near several walking paths and restaurants that are a quick drive away. In our office of 175, we have on onsite deli, workout facility and weekly massages. Our team loves what we do and has fun doing it together. We look forward to receiving an application from you.

Canon Medical Informatics is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.