Title and SummaryVice President, Global Product Marketing
Vice President, Global B2B & Product Marketing Consumer Products & Processing
The Role
The Vice President, Global Product Marketing - Consumer Products & Processing is a senior leader within Mastercard's Global Marketing & Communications organization. This role partners closely with the Consumer Products & Processing business and product teams to shape and deliver integrated B2B and B2C marketing solutions.
The goal: create a consistent, differentiated, and compelling value proposition and experience for customers, consumers, and partners-leveraging Mastercard's brand, platforms, and assets across markets and channels.
This role reports to the SVP, Global Marketing - Core Payments & Strategic Growth.
If you:
• Have a deep passion for product marketing
• Thrive at the intersection of B2B and B2C
• Are known for creativity, clarity, and influence
• Are comfortable navigating ambiguity, setting direction, and driving results in a fast paced, global environment
- we'd love to hear from you.
What You'll Do
As a global marketing leader, you will:
• Develop and deliver marketing solutions that create a distinctive consumer, customer, and stakeholder proposition and experience across Consumer Products & Processing
• Build strong, trusted partnerships with local, regional, and global marketing and business teams, ensuring alignment to global strategy while supporting market specific opportunities
• Lead overarching external and internal engagement strategies, including:
oAudience mapping and stakeholder relationship management
oHigh impact events and customer engagement
oDigital, social, and traditional media
oContent strategy, creation, and distribution
• Work closely with global and regional product teams, corporate communications, and Marketing & Communications functions to ensure integrated development and execution
• Define and activate marketing strategies, programs, and tactics that address diverse objectives across business units, stakeholders, and partners-while strengthening the Mastercard brand
• Track, measure, and optimize performance against business and marketing KPIs
• Foster a culture of learning through experimentation, storytelling, testing, and optimization across the full marketing mix
All About You
You bring a mix of strategic thinking, creative clarity, and operational discipline. Specifically, you offer:
• Exceptional interpersonal, written, and verbal communication skills, with a proven ability to turn complex, technical concepts into simple, compelling narratives and value propositions
• Strong experience across B2B and B2C marketing, with deep consumer understanding and a clear focus on commercial impact and performance
• Broad marketing expertise, including Product Marketing, Digital Marketing, Brand Management, and integrated go to market execution
• A track record of building effective, collaborative relationships across global, regional, and local teams, with sensitivity to cultural diversity
• A strategic mindset with the ability to make confident decisions in ambiguous, fast moving environments, and to lead through influence in a highly matrixed organization
• Proven success driving marketing transformation and operational excellence through analytics, structure, and commercial rigor
• A self starter approach, with the ability to manage complex, multi market initiatives while maintaining focus, prioritization, and follow through
• Intellectual curiosity, agility, and a strong learning mindset-especially around evolving competitors, technologies, and products
• An advanced degree (preferred)
• Experience in financial services, technology, or other data driven industries (beneficial)
Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay RangesPurchase, New York: $217,000 - $359,000 USD
