Job DescriptionJOB SUMMARYThe
VP, Global Omnichannel Marketing& Innovation will lead the development of a world-class, audience-led, fully integrated marketing engine that drives growth, efficiency, and customer lifetime value across five continents and 30+ brands. This leader oversees global paid and owned marketing, across media, loyalty, promo and lifecycle marketing, and direct marketing channels-email, SMS, and mobile app-ensuring the brand is maximizing opportunities and showing up cohesively and effectively across the entire customer journey.
Sitting at the intersection of
marketing strategy, media investment, digital business, audience intelligence, and marketing technology, this role strengthens omnichannel performance across the enterprise. The VP partners closely with digital, Martech, and continent teams to shape enterprise frameworks, governance, and ways of working that enable marketing to operate as a unified, high-performing growth engine.
This leader fuels growth, efficiency, and meaningful customer connection, ensuring that every dollar invested works harder, every message reaches the right audience, and every channel operates as part of a cohesive, customer-first ecosystem globally and locally. The also champion the integration of AI capabilities, tools, and technology to elevate effectiveness and efficiency across paid and owned channels and elevate marketing's enterprise-wide impact.
WHAT SUCCESS LOOKS LIKE
- An audience led, fully integrated, omnichannel growth engine that seamlessly connects paid media, owned channels, loyalty, promo and lifecycle marketing across the full customer journey.
- Marketing investment that consistently fuels enterprise growth, generating stronger demand, higher revenue and increased customer lifetime value across regions and brands.
- Media spend optimized globally, with clear ROI visibility, disciplined investment frameworks, and confident budget allocation decisions that scale what works and eliminate inefficiency.
- Audience-first strategies powered by first-party and third-party data to enable more precise targeting, personalization, and conversion across paid and owned channels.
- Owned channels (email, SMS, mobile app) and loyalty programs operate as high-impact growth levers, driving repeat stays, engagement, and retention.
- Marketing is viewed as a strategic growth driver, informing business decisions with insights, performance data, and audience intelligence.
- Strong partnership with digital and marketing technology teams results in faster execution, stronger data connectivity, and scalable automation.
- External agencies and vendors deliver measurable incremental value through innovation, optimization, and thought leadership.
- Regional and continental empowered with clear playbooks, governance, and investment guidance, enabling local success while maintaining enterprise-wide alignment and efficiency.
- Leadership has confidence in marketing's ability to forecast impact, guide investment strategies and deliver sustained growth across the enterprise.
- Marriott International is established as the industry leader in digital, media and lifecycle marketing capabilities, setting the benchmark for innovation and omnichannel excellence.
CANDIDATE PROFILEEducation and Experience Required
- 4-year degree from an accredited university in Business Administration, Marketing, Media, Data, Analytics or related major.
- 12+ years of experience leading global omnichannel, paid media, or performance marketing for a large-scale global consumer portfolio brand.
- Deep expertise in paid media, CRM, email, loyalty, and lifecycle marketing.
- Experience in leveraging AI and agentic tools to drive efficiency across platforms and investments.
- Proven experience managing large global media budgets and driving ROI.
- Strong understanding of marketing technology, data, and audience strategy.
- Experience leading agency relationships and complex vendor ecosystems.
- Ability to balance strategic vision with operational execution.
- Collaborative leadership style with the ability to influence across regions and functions.
Education and Experience Preferred
- Master's degree preferred.
- Experience in travel and hospitality a plus.
CORE WORK ACTIVITIESGlobal Omnichannel & Full-Funnel Strategy
- Lead a unified global omnichannel marketing strategy spanning awareness, consideration, conversion, retention, and loyalty.
- Ensure seamless integration across paid media, owned channels, and on-platform experiences.
- Advance audience-first strategies that drive relevance, efficiency, and lifetime value.
Paid Media Leadership
- Guide global paid media strategy across channels including search, paid social, display, video, affiliate, and emerging AI platforms.
- Lead full-funnel planning, activation, and optimization in partnership with continent marketing teams.
- Ensure media investments balance performance rigor with long-term brand-building objectives.
- Partner with marketing strategy and data & analytics teams to monitor the performance of omnichannel marketing efforts to achieve brand and business KPIs.
- Monitor spend and performance results to ensure each channel delivers against enterprise targets and KPIs.
Owned Channels, Loyalty & Lifecycle Marketing
- Oversee all owned direct channels including email, SMS, and mobile app to strengthen enrollment, contactability, mobile app downloads, member engagement, and point-based transactions.
- Lead global loyalty, promo, and lifecycle marketing strategies that deepen engagement and increase customer lifetime value.
- Ensure personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
- Responsible for achieving company revenue targets across global promotion, lifecycle, and loyalty initiatives.
Global Media Investment & Budget Management
- Partner with Global Marketing Strategy, budgeting and planning teams to provide clear investment guidance, frameworks, and guardrails that support continent and enterprise goals.
- Manage the global media budget, including allocation, pacing, optimization, and ROI measurement.
- Drive financial discipline while identifying opportunities to scale high-performing channels and audiences.
- Support the Global Marketing Strategy teams with MMM analysis, monitoring, and integration into media planning and performance measurement.
- Partner with finance on funding sources, and investment approaches that maximize enterprise value.
- Contribute to quarterly business reviews with clear analysis of omnichannel performance and business impact.
Agency & Vendor Partnerships
- Serve as the global lead for relationships with external media agencies and key vendors across owned and paid channels.
- Ensure partners deliver strategic guidance, innovation, and best-in-class execution across channels.
- Oversee scopes, performance, and governance models to maximize value and impact.
- Lead global media briefings for key portfolio moments, ensuring coordinated activation across agency partners and continent teams.
Audience Strategy, Orchestration & Activation
- Guide global audience strategy across paid and owned channels, including segmentation, targeting, and activation.
- Partner with data, CRM, and Martech teams to ensure audience strategies are implemented effectively across platforms.
- Champion responsible and innovative use of first-party and third party data to drive personalization and performance.
Marketing Technology & Enablement
- Act as a key strategic partner to digital and marketing technology teams, ensuring technology investments support marketing needs.
- Partner on roadmap development, platform evaluation, and capability build-outs that support omnichannel execution.
- Ensure tools, platforms, and data infrastructure enable scale, automation, and measurement.
Measurement, Insights & Optimization
- Define clear performance frameworks and success metrics, across paid, owned, and lifecycle channels.
- Ensure consistent, actionable reporting and insights sharing across regions.
- Translate performance data into clear recommendations that guide investment decisions.
Leadership & Ways of Working - Build and lead a high-performing global team.
- Establish best-in-class ways of working, governance, and collaboration models across regions and functions.
- Act as a senior marketing voice internally, influencing leadership and advocating for the customer.
