Your ImpactThe Senior Group Sales Manager is responsible for driving significant group revenue production through strategic business development, high-level account management, and market leadership for Prime Hospitality Group properties.
This role serves as a senior member of the Sales team and plays a critical role in developing key client relationships, expanding market share, and supporting the overall commercial success of the property. As part of the pre-opening team for the Cedar Park Marriott Hotel & Conference Center, this role will help establish the hotel's market presence, build foundational business relationships, and contribute to the successful launch and ramp-up of a 297-room hotel and conference center.
Your Responsibilities- Play a key role in establishing foundational sales processes, account management standards, and client engagement strategies during the hotel pre-opening phase.
- Support the development of opening sales initiatives, prospecting strategies, and revenue pacing plans.
- Assist in building the property's reputation and client base from the ground up within the Austin market.
- Develop prospecting plans and targeted outreach strategies to establish group, corporate, association, and social business pipelines.
- Participate in pre-opening networking events, community engagement opportunities, chamber activities, and industry events to increase hotel visibility and awareness.
- Assist in creating opening sales collateral, promotional materials, presentations, and client communication strategies.
- Conduct pre-opening site tours, virtual presentations, and hard-hat tours for prospective clients and key accounts.
- Partner with Sales leadership to establish account management practices, lead-tracking procedures, and client response standards.
- Support the transition from pre-opening sales efforts into stabilized business operations following hotel opening.
- Collaborate with Revenue Management and leadership to help establish opening pricing strategies, group pace goals, and market segmentation plans.
- Assist with building Marriott-related sales partnerships and leveraging brand resources to accelerate business development.
Strategic Sales Leadership and Business Development
- Lead strategic sales efforts within assigned vertical markets and high-value account segments.
- Develop and execute comprehensive sales action plans designed to maximize revenue production and market penetration.
- Manage complex negotiations, large group opportunities, and multi-year client partnerships.
- Identify emerging market trends and recommend proactive sales strategies to leadership.
- Maintain ownership of key accounts and serve as the senior relationship contact for priority clients.
- Support overall sales strategy development in partnership with the Director of Sales and commercial leadership.
- Manage assigned sales territory and market segments to achieve annual room night and revenue goals.
- Identify, solicit, negotiate, and close group business opportunities through proactive sales efforts.
- Develop and maintain strong client relationships to drive repeat business, referrals, and long-term account growth.
Client Engagement and Property Representation
- Serve as an ambassador for the Cedar Park Marriott Hotel & Conference Center during the pre-opening phase by actively promoting the property throughout the local and regional market.
- Conduct on-site property tours and presentations for prospective clients and key accounts.
- Represent PHG properties at trade shows, networking events, sales calls, and industry functions.
- Entertain clients both on and off property to strengthen business relationships and build account
- Pre-opening hotel or conference center experience strongly preferred.
Leadership and Team Collaboration
- Serve as a mentor and resource to Sales Managers and Coordinators.
- Support onboarding and development of new sales team members.
- Lead by example in client engagement, professionalism, and sales performance standards.
- Contribute to a collaborative and high-performance sales culture.
- Assist leadership with special projects, opening initiatives, and departmental strategy execution
Collaboration and Revenue Optimization
- Partner with opening leadership teams to support operational readiness and ensure alignment between sales commitments and opening capabilities.
- Work closely with Conference Services, Revenue Management, Operations, and other Sales leaders to maximize facility utilization and guest satisfaction.
- Partner with internal teams to ensure contracted group business is properly communicated, planned, and executed.
- Support rate and room night negotiations that align with revenue strategy and property profitability goals.
- Collaborate with leadership to identify opportunities to grow market share and strengthen PHG's position in assigned segments.
Reporting, Meetings, and Market Awareness
- Complete weekly sales reports, account activity updates, production tracking, and other departmental reporting requirements.
- Attend weekly sales meetings, training programs, and other meetings as designated.
- Provide timely feedback to leadership regarding guest comments, client needs, competitor activity, industry news, and market opportunities.
Professional Standards and Special Projects
- Maintain professional appearance and behavior when interacting with clients, guests, community partners, and fellow Team Members.
- Assist with special projects and assignments as designated by Sales leadership.
- Participate in industry-related professional organizations and support continued self-development.
Your Skills/ExperienceRequired Experience
- Minimum of 5-7 years of sales, hotel, hospitality, or related experience required.
- Proven success managing high-revenue accounts and complex group business.
- Experience selling for a full-service hotel, resort, or conference center selling group business, meetings, catering, events, or room blocks preferred.
- Ability to manage multiple accounts, priorities, deadlines, and client needs in a fast-paced, guest-focused environment.
- Experience with hotel sales systems, CRM platforms, and revenue management collaboration.
- Strong written, verbal, presentation, and interpersonal communication skills.
Preferred Experience
- Proven success managing high-revenue accounts and complex group business.
- Pre-opening hotel experience strongly preferred.
- Marriott brand experience preferred.
Key Competencies
- Strategic sales planning and execution.
- High-value account development.
- Market leadership and business growth.
- Advanced negotiation and relationship management.
- Leadership presence and executive communication.
- Pre-opening adaptability and entrepreneurial mindset.
Work Authorization RequirementsAuthorized to work in the United States of America.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.
