About the Role

The VP of Growth Marketing leads the strategy and execution of Quantum Metric's global demand generation engine. This leader owns the systems, programs, and teams responsible for generating and accelerating pipeline across enterprise accounts.

This role sits at the center of the go-to-market motion, partnering closely with Sales, Product Marketing, Customer Success, and Revenue Operations to translate company strategy into scalable growth programs.

The VP will lead a multi-disciplinary team responsible for campaign strategy, digital marketing, field marketing, website and conversion optimization, marketing operations, and analytics; ensuring the organization delivers predictable, measurable pipeline growth.

This leader will play a critical role in building the company's market presence and ensuring Quantum Metric is recognized as a category leader in digital analytics.

What success looks like in year 1:

• Optimize and grow a predictable pipeline generation engine across digital, events and account-based programs
• Increase marketing influence across early-stage opportunities and accelerate deal velocity
• Strengthen alignment between Marketing and Sales through shared revenue accountability
• Scale a high-performing growth marketing team capable of supporting the company's next phase of growth

Responsibilities

Own pipeline generation strategy

• Lead the company's global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
• Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
• Partner with Sales leadership to align marketing investment with revenue priorities and account strategy

Lead the Growth Marketing function

• Manage and develop a high-performing team across:
  
  • Integrated Campaigns
  • Digital Marketing
  • Events & Field Marketing
  • Website & Conversion Optimization
  • Marketing Operations
  • Marketing Analytics
  >
• Establish clear performance frameworks, operational rigor, and accountability across the organization
• Foster a culture of experimentation, measurement, and continuous improvement

Drive digital demand and market presence

• Own the company's digital demand engine including paid media, organic search, AI search, and website performance
• Lead the evolution of the company's website into a high-performing demand capture and conversion platform as well as enterprise research hub
• Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics

Scale data-driven marketing

• Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
• Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment

Accelerate enterprise revenue

• Develop programs that drive engagement within target accounts and accelerate deal progression
• Build integrated marketing plays that combine digital, events, and account-based engagement
• Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers

Budget business planning

• Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
• Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
• Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
• Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact

What you bring

Leadership

• 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
• Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
• Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
• Track record of developing and mentoring marketing leaders while building strong, accountable teams
• Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives

Pipeline generation and enterprise GTM

• Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
• Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
• Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
• Demonstrated success increasing marketing's influence across early and mid-stage pipeline

Digital marketing and demand capture

• Expertise across modern digital demand generation channels including:
  • Paid search and paid social
  • SEO and AI search
  • Content-led demand generation
  • Conversion optimization
  • Website experience and personalization
• Strong understanding of how digital signals and behavioral data inform account engagement strategies

Marketing operations and analytics

• Deep understanding of marketing operations and the systems required to scale revenue marketing
• Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
• Strong analytical mindset with the ability to translate complex data into clear strategic decisions
• Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights

Personal attributes

• Highly strategic with a strong bias toward execution and measurable impact
• Data-driven decision maker with strong business and financial acumen
• Collaborative leader who builds strong partnerships across the organization
• Comfortable navigating ambiguity while driving clarity and direction for teams
• Strong communicator capable of influencing stakeholders at all levels of the organization

$187,000 - $220,000 a year

🏆 Perks and Benefits

This will be the best group that you ever work with! We support one another through obstacles and succeed as a team. Your hard work will be well rewarded. Most importantly, you'll be strapped to a technology rocket ship bound for greatness! Your success at Quantum Metric will be a milestone in your career.

Group benefits

Medical, Dental, Vision Insurance (99% Medical base plan paid by the Company)

FSA, DCFSA, and HSA accounts

Employee Assistance Programs (EAP)

Telehealth options

Voluntary Life & AD&D, STD, LTD, Critical Illness and Accident

Wellness Perks - discounts on a top-rated fitness app and Healthy Rewards program.

Discounts on Pet Insurance

401k (with employer match) and Options / Equity

13 company holidays

Unlimited Paid Time Off

Sick leave

Parental/Adoption Leave

In addition to our more traditional benefits, we also offer great perks, a flexible work environment, and numerous resources for professional development and team building.

Promotional opportunities

Rewards and recognition programs

Robust onboarding and training program

One-time stipend for work-at-home employees

Monthly business expense stipend

Flexible work environments

Employee Discount Program (Perks at Work)

Employee Referral Program

Lead Referral Program

MacBook and awesome swag delivered to your door

Encouraging and collaborative culture

RECHARGE PROGRAM (after 3 years, disconnect for 3 weeks, no email/slack)