Broadridge

Vice President, Digital Adoption & Preferences (Hybrid - NYC or Edgewood, NY)

Broadridge • $190K — $200K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Minimum eight years in product management or related field
  • Proven track record in managing digital products from strategy to commercialization
  • Experience in product roadmaps and go-to-market planning
  • Knowledge of digital communications and regulated environments
  • Ability to translate regulatory and technical requirements into viable products
  • Expertise in engaging cross-functional teams
  • Strong skills in financial performance measurement and analysis
  • Effective communication and relationship-building capabilities

Responsibilities

  • Define product vision and multiyear roadmap for digital solutions.
  • Develop solutions connecting recipient preferences and delivery channels.
  • Lead strategy for managing communication preferences across various platforms.
  • Establish opt-in/out functionalities for digital communications.
  • Identify opportunities to enhance digital adoption while meeting regulations.
  • Create a variety of digital communication solutions including mobile and web.
  • Develop secure and accessible document viewing and management experiences.

Benefits

  • Comprehensive benefit offerings
  • Paid sick leave in accordance with Colorado law
  • Opportunity for career development and professional growth
  • Collaborative work culture with cross-functional teams
  • Access to innovative projects and advanced technologies
Full Job Description

Broadridge is hiring! The Vice President will define and execute the product strategy and roadmap for Broadridge’s digital adoption and preference-management solutions. The role will connect capabilities across InFocus, preference management, digital delivery, secure document access, client and investor portals, and related Broadridge products.


The successful candidate will be a market-oriented product leader who can connect recipient needs, client priorities, regulatory requirements, Broadridge capabilities, and commercial opportunities. This individual must be able to lead complex initiatives across multiple products and organizations through collaboration and influence.


Responsibilities


  • Define the product vision, strategy, and multiyear roadmap for digital adoption and preference management.
  • Develop solutions that connect recipient preferences, contact information, digital communications, document access, paper fulfillment, and performance measurement.
  • Lead product strategy for capturing, maintaining, and applying communication preferences across accounts, document types, delivery channels, and authorized service interactions.
  • Establish solutions that allow recipients to opt in or out of eligible digital communications, request paper, update contact information, and select preferred delivery channels.
  • Identify opportunities to increase digital adoption while protecting recipient choice and meeting applicable regulatory requirements.
  • Develop digital communication solutions spanning email, secure web experiences, mobile, push notifications, text messaging, and future digital channels.
  • Define solutions that provide secure, reliable, and accessible experiences for viewing, retaining, downloading, and printing current and historical documents.
  • Manage e-Default as a strategic solution within the broader digital adoption and preference-management portfolio.
  • Translate regulatory developments, client needs, recipient expectations, and market trends into product requirements and commercial opportunities.
  • Define target client segments, solution packages, value propositions, pricing approaches, implementation requirements, and adoption pathways.
  • Develop business cases that quantify digital conversion, print and postage savings, client value, revenue opportunities, and required investment.
  • Lead go-to-market planning with sales, marketing, finance, account management, implementation, operations, and client service.
  • Create sales presentations, demonstrations, solution briefs, readiness assessments, financial calculators, implementation playbooks, and client-enablement materials.
  • Help clients assess their current preferences, electronic-address availability, communication processes, document-access experiences, and readiness for digital adoption.
  • Develop phased adoption strategies based on eligible populations, communication types, client priorities, and operational readiness.
  • Partner with product, technology, design, data, operations, regulatory, legal, risk, and compliance teams to coordinate solution delivery.
  • Ensure client and market commitments remain aligned with product, technology, implementation, and operational readiness.
  • Incorporate client feedback, recipient research, behavioral data, and communication performance into product decisions.
  • Establish measures for product adoption, digital conversion, engagement, client satisfaction, cost savings, revenue, and operational performance.
  • Provide regular reporting on product strategy, roadmap progress, adoption, financial performance, dependencies, and risks.
  • Identify opportunities to expand client relationships through additional digital channels, preference services, document experiences, and engagement solutions.

Qualifications


  • Minimum of eight years of experience in product management, digital adoption, preference management, digital communications, financial services, or a related field.
  • Demonstrated experience managing digital products from strategy and product definition through commercialization, implementation, adoption, and optimization.
  • Experience developing product roadmaps, solution packages, pricing approaches, business cases, and go-to-market plans.
  • Knowledge of digital communications, electronic delivery, preference and consent management, secure document access, portals, or regulated communications.
  • Ability to translate regulatory, client, operational, and technology requirements into understandable and commercially viable products.
  • Experience working across product, technology, design, data, operations, regulatory, legal, risk, sales, marketing, finance, and implementation teams.
  • Understanding of digital channels, including email, secure web experiences, mobile, push notifications, and text messaging.
  • Experience developing client-readiness assessments, adoption programs, implementation approaches, and sales-enablement materials.
  • Strong financial and commercial orientation, including experience measuring revenue, adoption, cost savings, and product performance.
  • Strong executive communication, presentation, relationship-management, and influencing skills.
  • Ability to simplify complex topics and communicate a compelling product and client-value narrative.
  • Client-focused, collaborative, accountable, and comfortable operating in a fast-paced and evolving environment.
  • Bachelor’s degree required; advanced degree or equivalent professional experience preferred.
  • Experience working with global and cross-functional teams is preferred.

Compensation Range: The salary range for this position is between $190,000 - $200,000

Bonus Eligibility: Bonus Eligible

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.


Benefits Information: Please visit for more information on our comprehensive benefit offerings.


All Colorado employees receive paid sick leave in compliance with the Colorado Healthy Families and Workplaces Act and other legally required benefits, as applicable.  Apply by clicking the application link and submitting your information. The deadline to apply for this role is December 1, 2026


#LI-JS2


About Broadridge

Broadridge Financial Solutions, Inc. is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. With over 10,000 associates in 18 countries, Broadridge delivers the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. Broadridge is the leading provider of proxy services, handling more than 50% of the shares voted at the annual meetings of S&P 500 companies. The company also provides transaction processing services for fixed income, equity, and mutual funds, as well as technology solutions for wealth management.
Learn more about Broadridge
Size
13,704 employees
Market Cap
$15.9 billion
Industry
Net Income
$518.8 million
Founded
1962
5 Year Trend
+6.6%
Revenue
$4.6 billion
NASDAQ

Similar Jobs

More Jobs at Broadridge

More Enterprise Technology Jobs

Find similar Vice President, Digital Adoption & Preferences (Hybrid - NYC or Edgewood, NY) jobs: