Vice President, Creative

Kantar$160K — $200K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in creative strategy or related fields
  • Proven ability to influence senior clients and articulate engaging perspectives
  • Strong understanding of multi-channel branding, including social and AI-driven content
  • Significant leadership experience in consultancy or media environments
  • Track record of solving business challenges through creative effectiveness
  • Strong commercial judgement and decision-making abilities
  • Excellent communication skills with executive presence

Responsibilities

  • Serve as a strategic partner to enhance client creative quality across various campaigns
  • Lead modern Creative Effectiveness vision by aligning insights with commercial outcomes
  • Manage and shape high-stakes engagements to provide real solutions for clients
  • Collaborate with Sales to grow Kantar's influence among priority clients
  • Act as an external representative of Kantar, enhancing its reputation in Creative Effectiveness

Benefits

  • Comprehensive medical plan for diverse health services
  • Health Savings Account/FSA for flexible spending
  • Dental and vision coverage along with unique healthcare benefits
  • Wellness program aimed at promoting employee health
  • 401k plan with matching contribution
  • Tuition reimbursement to encourage professional development
  • Unlimited paid time off for work-life balance
Full Job Description


Job Details

Location: North America (hybrid and remote will be considered)

Creative is one of the most powerful drivers of brand and business growth, yet the landscape is evolving rapidly. Clients face increasing complexity across channels, faster decision cycles, and the growing impact of artificial intelligence. This role sits at the centre of that change. You will help leading brands improve the quality of their creative, strengthen the link between creative and commercial outcomes, and shape how Creative Effectiveness evolves at Kantar.

What you'll be doing
  • Act as a senior strategic partner to clients, helping them improve creative quality across brand building, campaign development, and in-market optimisation
  • Lead the vision for modern Creative Effectiveness, connecting insight, creative evaluation, media context, and commercial outcomes into a clear client proposition
  • Shape and lead high-value engagements, including major pitches and renewals, by designing solutions that solve real business challenges
  • Drive growth by working closely with Sales and Strategic Client teams to expand Kantar's impact with priority clients
  • Represent Kantar externally, building our reputation as a leader in Creative Effectiveness and contributing a strong market point of view


The ideal skills and experience
  • Ability to articulate compelling POVs on creative trends, influence senior clients, and represent the Kantar externally (e.g. pitches, events, stage presence).
  • Strong grasp of how brands show up across channels (social, creator platforms, AI-driven content) and how creative strategy is evolving.
  • Significant leadership experience in creative, insight, strategy, media, or consultancy environments, with a strong track record of leading senior client relationships
  • Proven experience helping clients solve business challenges through creative effectiveness, research, or strategic advisory solutions
  • Ability to design and lead complex engagements, influence senior stakeholders, and translate insight into clear commercial impact
  • Strong commercial judgement, with the ability to navigate ambiguity, prioritise effectively, and make confident decisions
  • Excellent communication skills and executive presence, with the credibility to represent Kantar internally and externally


What's in it for you

We provide a highly competitive benefits package!
  • Medical plans with comprehensive, affordable coverage for a range of health services
  • Health Savings Account/FSA
  • Dental, Vision and benefits to cover unique healthcare needs
  • Wellness Program
  • 401k with matching
  • Tuition Reimbursement, Commuter benefits
  • Unlimited PTO


The salary range for this role is $160,000 - $200,000/year. Your final base salary will be determined based on several factors, which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications.

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Location
Norwalk, MerrittUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

About Kantar

Kantar is a data, insights and consulting company. It is the world's largest market research company, with offices in 100 countries. Kantar's services include brand research, advertising effectiveness, media research, and public opinion polls. The company was founded in 1992 as the Market Research, Consultancy and Investment Group and was renamed Kantar in 2008. Kantar is part of WPP, a British multinational advertising and public relations company. In 2019, Kantar was sold to Bain Capital for $4 billion.
Learn more about Kantar
Size
30,000 employees
Industry

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