The Impact You Will Make:
TheRisepointUX/UI Team is a diverse group of technical, creative, and strategic subject matter experts, working to design, deliver, andoptimizestudent experiences that drive engagement, leads, and applications and grow enrollments. Our team is highly collaborative, driven to get results, and focused on positive outcomes for our partners by delivering optimized web experiences that align withorganizational, departmental, and team goals.
As a member ofRisepointUX/UI Team, this role will join a growing team of UX Strategy Specialists, work directly with the Senior UX Strategy Manager, collaborate with UX designers, content administrators, SEO analysts, integrated marketing managers, among other cross-organizational stakeholders throughout the company.This role will make an impact by providing strategic UX optimization support while advancingRisepointdigital footprint and performancefor our paid media landing pages and organic website experiences.
The UX Strategy Specialist is someone who can easily create quality digital content experiences while also being able toidentifydigital assets and spaces that present opportunities for optimization. This individual is a self-starter, intellectually curious, detail-oriented, andcreativeproblem solver who enjoys a challenge but knows when to speak up and ask questions.If you enjoy tackling big-picture projects and are not afraid to dig into the intricacies of improving and executing digital marketing strategies,wedloveyou to join our team!
What You Will Do:
- Strategic Planning -
- Develop UX strategies that support overallRisepointbusiness goals and user experience best practices across all digital assets.
- Support UX strategy effortspertaining towebsite optimizationby collaborating with product managers, designers, and developers to integrate UX best practices into project plans.
- UX Design Strategy-
- Contribute to defining UX guidelines and standards are followed to ensure consistency across digital platforms.And advocate for user-centered design principles across the organization.
- Translate insights into actionable recommendations for improving the user experience across the entire landscape ofRisepointsdigital assets and webcomponentlibraries.
- Cross-Functional Collaborationand Support-
- Work closely with theUX Design andContent Administrationteamstooptimizeexisting site templates or create net-new web templates that align with the testing/optimization learns to improve user experience and content engagement.
- Workwith the copywriting and content administration teams to ensure templates and UX strategy are being adhered to whenexecutingweb optimization projects and initiatives.
- Provide assistanceand support to other UX Strategy team members and seniormanagerfor optimization and launch projects as needed.
Experience That Matters Most:
- Minimum of a Bachelors degree in Design, Psychology, Human-Computer Interaction, Communications, Marketing, or a related field.
- Minimum 2-3 years in UX strategy, design or related roles
- Knowledge of UX/CRO best practices and demonstrated success improving UX, engagement, lead gen, and conversion
- Comfortable working with analytics platforms (Adobe Analytics, Google Analytics or similar)
- Proficiency using digital content management tools and platforms-CMS, CRM systems (i.e. WordPress, Drupal etc.)
Experience Thats Great to Have:
- Excellent written and verbal communication skills and work collaboratively with others
- Demonstrates critical thinking and problem solving
- Ability to manage their own schedule and projects while adhering to various deadlines
- Strong quantitative skills and analytical abilities
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