RDO Equipment Co.

Utility Sales Professional

RDO Equipment Co. • $80K — $100K *
Salt Lake City, UT 84118In-Person
Energy & Utilities
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of prior sales experience or relevant sales training
  • Strong communication and interpersonal skills
  • Demonstrated ability to build and maintain customer relationships
  • Customer-focused mindset with strong multitasking abilities
  • Valid work authorization to work in the U.S.

Responsibilities

  • Develop long-term customer relationships by providing equipment solutions
  • Execute sales strategies and conduct equipment demonstrations
  • Assess trade-in values and monitor competitive activity
  • Document and manage sales activities using company systems
  • Uphold safety requirements and participate in continuous training

Benefits

  • Guaranteed base salary plus commissions
  • Access to a late model company truck for professional use
  • Extensive training and development opportunities
  • Comprehensive benefits package for well-being
  • Supportive company culture reflecting core values
Full Job Description
The Utility Sales Professional is responsible for developing and maintaining long-term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment-including skid loaders, mini excavators, and compact loaders-while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

What's In It For You:

  • Average $80,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Late model company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Customer Relationship and Sales Management: Develop and maintain long-term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
  • Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade-in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
  • Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow-up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
  • Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
  • Skills: Strong communication, relationship-building, and interpersonal skills. Customer-focused mindset with the ability to manage multiple priorities.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • New facility: Salt Lake City team members work out of a state-of-the-art facility overlooking the Rocky Mountains.
  • Market growth: Salt Lake City is booming with industry growth all around it. This creates opportunities and stability for our team members.
  • A culture of safety: In Salt Lake City, we have a safety committee with representation from all departments. We also do regular safety huddles that discuss experiences and topics to keep everyone safe.
  • Invested in employees: We talk daily about training needs and encourage our team to continually grow.
  • Team member appreciation: Monthly team lunches, including BBQs and cookouts.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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