AppFolio

User Experience Designer

AppFolio$104K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Curiosity and urgency with a passion for products and users.
  • Portfolio showcasing design process and creativity.
  • Proficient in AI-native workflows that streamline design-to-build.
  • Experience in developing CRM features and modern web applications is advantageous.
  • Excellent communication and problem-solving abilities.
  • Experience in user research and distilling insights to inform design.
  • Capability to deliver diverse UX assets with strategic insight.
  • Advanced skills in design tools, especially Figma.
  • Minimum of 2 years in user experience design.

Responsibilities

  • Collaborate with Engineering and Product Management to enhance user experience in CRM and Investor Portal.
  • Act as a user advocate, balancing user needs with business strategy.
  • Lead design studios and story-mapping sessions to tackle complex challenges.
  • Engage in close cooperation with team during sprints for idea validation and brainstorming.
  • Create wireframes, flow diagrams, and prototypes to communicate design visions effectively.
  • Facilitate user research and usability testing to refine product offerings.

Benefits

  • Regular full-time employees are eligible for a variety of benefits.
Full Job Description
Description

The Role

AppFolio is seeking a User Experience (UX) Designer to join our Investment Manager team, where you will help craft a premier CRM and investor portal experience that empowers our customers.

In this role, you will be a dedicated member of a lean, cross-functional team, collaborating closely with Product Management, Engineering, and Quality Engineering. You will be responsible for identifying root customer challenges and partnering with your team to define strategic requirements that you will incorporate into your design solutions. Through user research and usability testing, you will validate prototypes and analyze usage data to refine the experience and drive extraordinary outcomes that align with our business objectives. Because product ease of use is a core competitive advantage at AppFolio, you will act as a tireless advocate for the end user, owning the experience in partnership with your UX Manager and design peers.

Beyond exceptional communication skills, we are looking for a resourceful multiplier who thrives in a fast-paced environment. We value dreamers and big thinkers who are motivated by customer feedback and meaningful results. As a designer, you will bring the voice of the customer to the heart of the team, working together to build revolutionary solutions that carry real estate into the future.

Responsibilities:
  • Collaborate with Engineering and Product Management to ensure a consistent and high-quality user experience across complex CRM workflows and Investor Portal experiences
  • Collaborate with Product Management on roadmap and strategy, working as a tireless advocate for the end user and helping to balance those needs with those of the business
  • Break down complex design challenges by leading activities such as design studios and story mapping for your development team
  • Ongoing, close collaboration with team members during each sprint, including impromptu discussions and brainstorming activities, as well as pairing with engineers on design feasibility
  • Supporting the team as needed with wireframes, flow diagrams, rapid prototypes and mock-ups to efficiently communicate and validate your design ideas
  • Facilitate user research, in collaboration with the team, to validate ideas and prototypes, as well as conduct ongoing usability testing of the working software


Qualifications:
  • Curiosity, combined with a sense of urgency and genuine love for products and people
  • Portfolio of projects that demonstrates your design process, skills and creativity
  • Strong technical aptitude and proficiency with AI-native workflows that accelerate the design-to-build lifecycle.
  • Previous experience building CRM features and modern web applications are a plus
  • Excellent communication, collaboration, and problem-solving skills
  • Experience conducting user research, distilling data to insights, and using insights to inform the product experience
  • Proven ability to execute diverse UX deliverables with a strategic understanding of which tools best articulate customer needs, complex problems, or innovative design solutions
  • Experience working in a highly collaborative and agile product development environment with a true Product Manager partnership and team of dedicated Software Engineers is a huge plus
  • Advanced proficiency with design and prototyping tools, preferably Figma
  • Minimum of 2 years of experience in user experience design


Compensation & Benefits

The base salary/hourly wage that we reasonably expect to pay for this role is: $104,000 - $130,000. The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc. Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

Learn more at appfolio.com/company/careers

About AppFolio

AppFolio provides cloud-based property management software that allows property managers and owners to market, automate, and manage tasks related to their properties. The company's software is used in a variety of industries, including real estate, legal, and accounting. AppFolio was founded in 2006 and is headquartered in Goleta, California.
Learn more about AppFolio
Size
1,600 employees
Market Cap
$3.6 billion
Industry
Net Income
$158.4 million
Founded
2006
5 Year Trend
+27.8%
Revenue
$310 million
NASDAQ

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