URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Urban Outfitters Paid Search Manager

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) • $80K — $110K *
Philadelphia, PA 19120In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field
  • 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry
  • In-depth knowledge of Google Ads, Google Analytics, and Microsoft Advertising
  • Experience managing complex Paid Search programs
  • Strong analytical skills with the ability to interpret complex data
  • Excellent verbal and written communication skills
  • Proven ability to manage multiple projects simultaneously

Responsibilities

  • Oversee budget management for multi-million-dollar Paid Search programs
  • Monitor and assess account performance, identifying opportunities for optimization
  • Track and analyze reporting across the program to identify trends
  • Partner with leadership to establish a strategic testing roadmap for initiatives
  • Lead collaboration efforts across the search team and manage associates
  • Coordinate with internal teams to ensure alignment of paid search strategies
  • Stay up-to-date on industry trends and new technologies to enhance campaign effectiveness

Benefits

  • Medical, dental, and vision insurance
  • Paid time off (PTO)
  • Generous employee discounts
  • Retirement savings plans
  • Comprehensive employee benefits package
Full Job Description
Role Summary

URBN is hiring a results-oriented and analytical Paid Search Manager with deep expertise in paid search to drive the growth of our paid marketing program(s) and accelerate new user acquisition for the Urban Outfitters brand. As the Paid Search Manager, you will play a key role on managing and optimizing significant investments across Google and Microsoft Ads, while closely tracking performance and cost-efficiency metrics.

We're looking for a strong leader who is highly data-driven, constantly looking to elevate execution, challenge existing processes, and champion organization and automation to scale impact and improve outcomes. Members of the team will regularly collaborate with a wide range of cross-functional partners across both the individual brands and broader URBN to share action-oriented insights and drive business.

Role Responsibilities

  • Oversee budget management for multi-million-dollar program(s).
    1. Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals.
    2. In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course.
  • Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes.
    1. Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time.
    2. Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business.
  • Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly).
    1. Identify new reports and dashboards that will help identify shifts or trends across the program.
    2. Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning.
  • Partner with Paid Search Director and brand business partners on strategic testing roadmap.
    1. Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs.
    2. Own major test roll outs - EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration), etc.
    3. Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated.
    4. Own final analysis + wrap reports to be shared with broader search team and brand partners
  • Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth.
  • Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging.
  • Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation.
  • Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates.


Role Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
  • In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
  • Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX.
  • Feed knowledge a plus.
  • Prior experience leading, managing, or mentoring junior teammates.
  • Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
  • Excellent verbal and written communication skills.
  • Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus

#LI-AZ1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

About URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie Group, Free People, BHLDN, Terrain, Nuuly and Menus & Venues. Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Nuuly and Menus & Venues brands. The company's Urban Outfitters brand offers women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. The Anthropologie Group brand sells women's apparel, accessories, intimates, home decor, and gifts. The Free People brand includes bohemian apparel, accessories, intimates, and swimwear. The BHLDN brand offers wedding collections. The Terrain brand sells home goods, gifts, and garden products. The Nuuly brand is a subscription-based rental service for women's apparel. The Menus & Venues brand is a hospitality group that operates restaurants and catering.
Learn more about URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Size
25,000 employees
Industry
Retail & Consumer Goods
Net Income
$282 million
Founded
1970
5 Year Trend
+5%
Revenue
$4 billion
NASDAQ
URBN
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

More Retail & Consumer Goods Jobs

Find similar Urban Outfitters Paid Search Manager jobs:

NationwidePhiladelphia, PA