Lamar Advertising Company

Transit Sales Account Executive

Lamar Advertising Company$40K — $150K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • College degree in business, marketing, or related field required
  • High School Diploma or Equivalent required
  • 3 years of successful business-to-business sales experience
  • Proven track record of sales with local advertising clients preferred
  • Valid Driver's License required

Responsibilities

  • Meet and exceed sales objectives by selling transit advertising campaigns
  • Prospect for new business accounts through presentations and outreach
  • Maintain and grow a personal account list with regular contact
  • Identify potential growth areas to increase market share
  • Coordinate with internal departments to ensure service delivery
  • Create effective proposals and quotations for clients
  • Provide thorough customer service during and after the sales process

Benefits

  • Monday-Friday work schedule with potential hybrid flexibility
  • 120 hours of paid time off that increases with tenure
  • Comprehensive 3-week training program
  • Career advancement opportunities
  • Multiple medical plan options and health savings account
  • Paid company holidays
  • Wellness program incentives
  • Employee Stock purchase plan with company match in 401k
Full Job Description
Our Lamar Transit office in Phoenix, Arizona, is looking for a new Senior Sales Account Executive to help bring innovative advertising campaigns to life in Phoenix, AZ, and the surrounding areas.

The purpose of the Sales Account Executive position is to meet and exceed sales projections by selling transit advertising campaigns to qualified advertisers using professional sales techniques (i.e. being well spoken, professional appearance, etc.) It is important to develop relationships with local businesses, acquire new advertisers, and manage existing accounts. This includes prospecting new clients for business, making sales presentations, negotiating rates, closing deals, and providing customer service during and after the sale. Additionally, this position collaborates with other internal departments such as marketing & production and operations to optimize the use
of sales tools and to ensure products and services are delivered by scheduled deadlines, including collections.

What you can expect from us:

  • A Monday-Friday, 8:00 am - 5:00 pm in-office (combination of in-office and selling in the field) work schedule for the duration of training, with the opportunity for hybrid work after training
  • First year earning potential of $40,000 - $150,000/ year, including commissions, dependent on experience and selling ability
  • Auto and cell phone allowance
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays, including President's Day and Juneteenth
  • A comprehensive 3-week training period through the first year
  • Career advancement opportunities
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options and a health savings account
  • Hospital, Critical Illness, and Accident coverage
  • Short & long-term disability and paid parental leave
  • Employee Stock purchase plan
  • 401k plan with company match
  • Wellness program incentives such as medical plan premium holidays and HSA contributions


What we are looking for in you:

  • Proven track record of sales-based relationships with local advertising clients and agencies
    preferred.
  • Ability to competitively sell against other forms of advertising to include TV, radio, digital and
    OOH.
  • Excellent written, verbal and listening skills as well as Word, Excel, and general computer
    proficiency.
  • Ability to make oral presentations to provide information or explain products and services.
  • Skill in speaking with persons of various social, cultural, economic, and educational
    backgrounds.
  • Computer proficency in Microsoft Office, Word, Excel and CRM (Salesforce preferred).
  • Persuasive selling skills with the ability to work with a high level of urgency while maintaining
    a strong focus on customer services.
  • Skill in writing grammatically correct business correspondence.
  • Ability to perform effectively under fluctuating workloads.
  • Skill in advertising to local and regional businesses and advertising agencies.
  • Skill in establishing rapport and gaining the trust of others.
  • Ability to establish and maintain cooperative working relationships.
  • Ability to meet a sales quota.
  • Working knowledge of general sales techniques.
  • Ability to cold call businesses.
  • Ability to be intrinsically motivated to succeed and withstand rejection.
  • Skill in working independently and following through on assignments with minimal direction.


Education and experience:

Required

  • College degree in business, marketing, or other related field
  • High School Diploma or Equivalent
  • 3 years of successful business-to-business sales experience
  • Valid Driver's License required


Preferred

  • Advertising/media sales experience


Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

A day in the life:

  • Meet and exceed sales objectives by promoting and selling transit bus & shelter advertising through a relationship-based approach.
  • Personally prospects for qualified accounts, and contacts and secures new business accounts/customers through presenting campaign ideas to existing/potential customers and assisting them in selecting the services best suited to their needs.
  • Identify potential growth areas and open new accounts. Increase Lamar's market share.
  • Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the
    organization's products daily.
  • Develop, maintain and grow a personal account list. This involves making telephone calls and in-person visits and presentations to existing and prospective customers weekly.
  • Meet and exceed monthly, quarterly and annual sales projections.
  • Meet and exceed weekly performance and pacing metrics.
  • Create and utilize lead generation sources for developing prospective customers.
  • Develop clear and effective written proposals/quotations for current and prospective customers.
  • Coordinate sales effort with marketing, sales management, accounting, and operations groups to ensure timely implementation of advertising campaigns while providing a superior customer experience through the sales process.
  • Share pipeline report, appointment calendar and proposal updates with manager weekly.
  • Plan and organize personal sales strategy by maximizing the return on time investment.
  • Maintain open communication with management related to customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends.
  • Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.


Physical Demands and Work Environment:

  • The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
  • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
  • Nights spent away from home traveling are less than 10%


About Lamar Advertising Company

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site. In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
Learn more about Lamar Advertising Company
Size
3,350 employees
Market Cap
$9.4 billion
Industry
Net Income
$243.3 million
Founded
1902
5 Year Trend
+3.6%
Revenue
$1.5 billion
NASDAQ

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