Job DescriptionThis position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role:We are seeking a detail-oriented and technically proficient Tracking & Analytics Specialist to ensure accurate, reliable digital measurement across our North America Direct-to-Consumer (D2C) eCommerce platforms. This role serves as a key partner to Product, Engineering, Analytics, Marketing, and Privacy teams, driving the implementation, validation, and optimization of digital analytics solutions across branding, commerce, and post-purchase experiences.
The ideal candidate combines deep expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), dataLayer architecture, and tracking quality assurance with strong analytical thinking, problem-solving skills, and the ability to communicate complex tracking concepts to both technical and non-technical stakeholders. This role is critical to ensuring data accuracy, supporting business decision-making, and enabling a consistent measurement strategy across a complex, multi-brand eCommerce ecosystem.
Key Responsibilities:- Configure, maintain, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations across complex D2C eCommerce experiences, including headless and single-page application environments.
- Define and document dataLayer requirements, tagging specifications, and measurement plans that enable consistent and scalable analytics implementations.
- Partner with Product and Engineering teams to implement, validate, and optimize tracking solutions throughout the development lifecycle.
- Perform comprehensive quality assurance testing using GA4 DebugView, GTM Preview, browser developer tools, network inspection, and related debugging tools.
- Deploy, monitor, and troubleshoot media pixels and conversion tracking solutions, including Google Ads, Meta, and related marketing platforms.
- Investigate data discrepancies across analytics platforms, backend systems, and third-party data sources, identifying root causes and driving corrective actions.
- Ensure analytics implementations comply with approved privacy, consent management, and regulatory requirements, including Consent Mode and CMP frameworks.
- Support ongoing measurement enhancements by validating releases, improving data quality processes, and recommending tracking optimizations.
Minimum Qualifications- Bachelor's Degree
- 3+ years of experience implementing and supporting digital analytics solutions within eCommerce, digital product, or web analytics environments.
- Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.
- Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.
- Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.
- Proven ability to collaborate effectively with cross-functional stakeholders and translate business measurement needs into clear technical requirements.
Benefits highlights:- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
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