TikTok Shop Manager

MAËLYS

$100K — $140K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Hands-on experience running or contributing to a TikTok Shop channel.
  • Experience managing creator/affiliate programs is essential.
  • Ability to assess and manage P&L-like metrics: GMV, conversion rates, and ROI.
  • Strong diagnostic skills to identify and address channel performance issues.
  • Experience with livestream commerce and Shop Ads is a plus.
  • Comfortable in a fast-paced, metrics-driven environment.

Responsibilities

  • Manage storefront operations including listings, pricing, and inventory synchronization.
  • Develop and execute the creator and affiliate program to drive gross merchandise volume (GMV).
  • Lead livestream strategy and execution for video/live shopping.
  • Produce performance reports to analyze GMV, conversion rates, and creator ROI.
  • Identify and enhance underperforming aspects of the TikTok Shop channel.

Benefits

  • Stock options for invested employees.
  • Annual performance-based bonus opportunities.
  • Generous paid time off including vacation and special leave.
  • 401(k) plan with employer matching contributions.
  • Comprehensive insurance options including medical, dental, and vision coverage.
  • Flexible work schedule with remote opportunities.
  • Individual learning budget to support personal and professional development.
  • Wellness program to enhance physical and mental health.
  • Team events and celebrations to foster a positive company culture.
Full Job Description
We are hiring a TikTok Shop Manager to strengthen and scale an already-established channel: managing day-to-day storefront operations, refining and supporting our affiliate strategy, and managing TikTok Shop campaigns. This role is perfect for someone who loves everything about TikTok, understands the TikTok Shop ecosystem, and enjoys a fast-paced, collaborative work environment. Your life at MAËLYS will look like... • Storefront and catalog management: listings, pricing, promotions, and inventory sync. • The creator and affiliate program - recruiting, briefing, and scaling creator partnerships, which is typically the primary GMV driver on this channel.You'll have a dedicated coordinator supporting execution, while owning the strategy and results. • Livestream strategy and execution, plus Video/Live Shopping Ads. • Performance reporting across GMV, conversion, AOV, and creator ROI - and using that data to prioritize where to invest next. • Identifying and fixing underperforming parts of the current channel setup, not just maintaining what exists. Requirements You will thrive in this role if you have... • Must be New York City-based and able to work in a hybrid model, with 3 days per week in the office. • Bachelor's degree in Marketing, Communications, Business, or a related field. • Hands-on experience running or materially contributing to a TikTok Shop channel - creator/affiliate program experience is essential. • Comfort owning a P&L-style view of the channel: GMV, conversion, AOV, and creator/affiliate ROI. • A sharp, diagnostic approach - able to look at an existing channel, identify what's underperforming, and act on it quickly. • Experience with livestream/LIVE commerce and Shop Ads (Spark Ads / Video Shopping Ads) is a strong plus. • Comfortable in a fast-moving, metrics-driven environment with high ownership. The salary range for the position is $100,-000-140,000 annually Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors. In addition to the base salary, we offer: • Stock Options. • Yearly Bonus Plan - Opportunity for annual performance-based bonus to recognize and reward your hard work. • Generous Paid Time Off (PTO) - Including vacation days, holidays, and special wedding leave. • 401(k) with Matching - Plan for your future with our competitive 401(k) matching program. • Comprehensive Insurance - Choose from medical, dental, and vision plans tailored to support your health needs. • Flexible Work Options - Flexible office hours and remote work opportunities. • Individual learning budget - Supports your professional growth and enhances your skills and knowledge. • Wellness Program - Access to fitness and wellness resources to support a healthy lifestyle. • Employee Events & Celebrations - Enjoy team-building events, seasonal celebrations, and thoughtful gifts throughout the year.

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