Responsibilities
The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the commerce landscape. This position is for an existing vacancy. Responsibilities: - Conceptualize, develop and execute e-Commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth. - Manage end-to-end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency. - Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross-functional teams (e.g. user research, PR, designers, product team, R&D team etc.) for campaign implementation and optimization. - Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
Qualifications
Minimum Qualifications: - Bachelor's degree in Marketing, Media, or a related field. - 5+ years of experience in the e-Commerce industry. - Excellent in project management skills, cross-functional communication and coordination. Preferred Qualifications: - Strong social media exposure and marketing ability across multiple platforms. - Familiar with TikTok short video and live-streaming ecosystem is a plus. - Result-driven, strategic thinking, data-driven, and hands-on. - Campaign, strategy and operational experience. The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
Job Information
[For Pay Transparency] Toronto Compensation Description (Regular)
The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.
Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.
The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.
