GAF

Technical Sales Representative

GAF$105K — $165K *
US-AnywhereRemote in United States
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum HS Diploma with at least 5 years of commercial sales experience in building materials.
  • Bachelor's Degree preferred alongside 5 years of commercial sales experience.
  • 5+ years of specification sales experience.
  • Industry knowledge in commercial construction and liquid applied systems is essential.
  • Strong public speaking and presentation skills are critical.
  • Proficient in tools such as Dodge Analytics and Salesforce CRM.
  • Valid driver's license required.

Responsibilities

  • Influence decision makers in commercial construction processes including architects and contractors.
  • Manage and track long-term sales projects to enhance customer opportunities.
  • Drive demand through distributor support and training events.
  • Build and maintain relationships with Preferred Contractors and identify market gaps.
  • Support contractors with evaluations and project specifications to ensure success.
  • Utilize commercial databases and CRM tools for effective lead generation.
  • Engage in industry associations and trade events to expand network.

Benefits

  • Wide range of health insurance options for employees and families.
  • Family-Building benefits for fertility and parenthood journeys.
  • Robust 401K plan with employer match contributions.
  • Programs to promote work-life balance including wellness and financial coaching.
  • Internal training programs and generous tuition reimbursement for professional development.
  • Opportunities for connection through Employee Resource Groups focusing on education and allyship.
Full Job Description
Team Summary
The Technical Sales Representative (TSR) position is a critical team member of our Commercial Coatings Sales team. This sales position is remote based and will be responsible for

Job Summary
This exciting position will work to strengthen our presence in the Commercial Roof Coatings industry by identifying opportunities, generating leads, deepening the customer network, teaching and demonstrating products. The ideal candidate must maintain contractor targets and project lists to ensure proper balance and alignment with the opportunities to support the Liquid Applied Systems sales strategy within their territory. This role will be accountable for influencing the key decision makers in the commercial construction process to increase sales opportunities for GAF and its customer base.

Essential Duties
  • Influence key decision makers in the commercial construction process including: architects, Landscape Architects, Owners, State, County and City Departments, Engineers, Builders, General Contractors, Developers and Sub Contractors.
  • Manage, track and distribute significant projects to increase sales opportunities for our customer base throughout a multi-month or multi-year sales cycle.
  • Distributor Support: Drive demand at the distribution level through training events, "tent days", and showroom displays. Build relationships at all levels of distribution including branch managers, inside and outside sales, and purchasing departments.
  • Build relationships with the current Preferred Contractor base. Identify gaps in the market and identify target contractors for conversion. Train our contractors on and off the roof when appropriate. Support contractors with roof evaluations, adhesion tests, and project specific specifications.
  • Own the success of our customers. Work closely with the local Preferred Contractor to pull regional project opportunities and new specifications through the customer base.
  • Accountable for utilizing commercial construction data base (Dodge), industry events and GAF website for lead generation. Also, utilize CRM (Salesforce) and current marketing tools (AIA presentations, literature, samples, etc.) to support selling efforts.
  • Industry involvement: Actively participates, where appropriate, in associations and attend trade events, such as local contractor association, local AIA chapter, and local facility manager and/or building owner associations.


Qualifications Required
  • Minimum HS Diploma with at least 5 years of demonstrated commercial sales experience in a building materials environment.
  • Bachelor's Degree highly preferred with at least 5 years of demonstrated commercial sales experience in a building materials environment.
  • Specification Sales experience of 5+ years.


Qualifications Preferred
  • Industry experience and insights related to commercial construction, building materials, hardscapes and liquid applied systems is a must.
  • Advanced communication and organizational capabilities required.
  • Strong presentation and public speaking skills required.
  • Proficient use of commercial construction databases such as Dodge Analytics and Salesforce CRM tools.
  • Ability to influence others is essential.
  • Proficiency with Google Business Suite as well as proficient use of commercial construction databases such as Dodge Analytics and CRM tools such as Salesforce.
  • Valid driver's license is required.


Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.

Annual Compensation Range: $105,000 to $165,000. The Annual Compensation Range listed includes both base salary and an estimated annualized flat commission amount based on recent territory performance.

How We Protect What Matters Most:
1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. 2. Our Family-Building benefits support the many different journeys to fertility and parenthood. 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence. 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

About GAF

GAF is a building materials manufacturing company that produces roofing materials, insulation, and other products for residential and commercial buildings. The company was founded in 1886 and is headquartered in Parsippany-Troy Hills, New Jersey. GAF has a long history of innovation and has developed many industry-leading products over the years. The company's products are known for their quality and durability, and are used by builders and homeowners across the country. GAF is committed to sustainability and has implemented many environmentally-friendly practices in its operations.
Learn more about GAF
Size
3,000 employees
Industry
Founded
1886

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