Avery Dennison

Technical Sales Manager

Avery Dennison$129K — $192K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years in technical pre-sales, account management, or solution engineering, focusing on RFID & automated supply chains.
  • In-depth knowledge of UHF RFID, sensor technologies, and ARC testing protocols.
  • Experience in a paired sales model, with skills in listening and educating stakeholders on technical value.
  • Familiarity with large-scale retail supply chains, particularly Walmart/Sam's Club.
  • Ability to design and architect complex solutions based on customer needs, including integration of hardware/software.

Responsibilities

  • Lead technical consultations to educate Walmart and suppliers on RFID and digital identification technologies.
  • Collaborate with the Strategic Account Manager to develop and execute enterprise account strategies.
  • Manage the technical sales lifecycle from pilots to full-scale deployments.
  • Create proof-of-concept frameworks to quantify ROI and support revenue growth.
  • Act as a liaison between customer feedback and internal teams to shape product development.
  • Ensure technical alignment across various stakeholders for successful deployment.

Benefits

  • On-site/hybrid work model in Bentonville, AR.
Full Job Description
Job Description

The Technical Sales Manager - Intelligent Labels serves as the primary technical leader and consultative solution partner dedicated to the Avery Dennison Enterprise Walmart Account. Operating in a synchronized co-selling partnership with the Strategic Account Manager (SAM), this individual is responsible for driving RFID adoption across Walmart U.S., Sam's Club, and their tier-1/tier-2 supplier network by demystifying digital identification technologies and converting operational supply chain challenges into high-value solutions. Reporting directly to the Director, RFID Technical Sales (Walmart Enterprise), the Technical Sales Manager acts as the critical bridge between Avery Dennison's technical and product innovation capabilities and the end customer's operational reality. By actively listening to customer pain points, conducting deep technical discovery, and educating stakeholders, this role transforms simple compliance mandates into scalable, value-driven enterprise RFID deployments.

Key Responsibilities:
  • On-site/hybrid status: On-site/hybrid model based in Bentonville, AR.
  • Consultative Technical Sales & Discovery: Serve as the lead technical authority, educating Walmart, Sam's Club, and supplier engineering/operations teams on RFID capabilities, ARC specifications, and digital identification capabilities while conducting deep-dive discovery sessions to uncover high-ROI use cases beyond basic mandate compliance.
  • Commercial Partnership & Revenue Generation: Partner side-by-side with the Strategic Account Manager (SAM) to co-develop enterprise account strategies, lead technical sales engagements, and take end-to-end ownership of the technical sales lifecycle to accelerate the transition from pilot phase to enterprise-wide rollout.
  • Value Quantification: Co-create proof-of-concept (PoC) frameworks and technical business cases that demonstrate measurable ROI, enabling the commercial team to expand adoption and close revenue opportunities.
  • Voice of the Customer: Act as the primary feedback loop between customer field operations and internal Avery Dennison teams-including Product Line Management (PLM), R&D, and Innovation-to influence future product roadmaps.
  • Ecosystem Orchestration & Deployment Quality: Build and maintain technical alignment across converter networks, chip vendors, and hardware integrators while working with cross-functional teams to ensure inlay placement, read-rate performance, and system integration meet stringent standards prior to deployment.


Qualifications
  • Experience: 5-8+ years of technical pre-sales, technical account management, or solution engineering experience, specifically driving complex RFID, IoT, sensor, or automated supply chain solutions.
  • Technical Expertise: Deep subject matter expertise in UHF RFID, sensor technologies, ARC testing protocols, tag placement dynamics, and software/data platform integration.
  • Consultative Sales Mindset: Demonstrated track record of working in a paired sales model (Commercial + Technical) with a proven ability to listen, educate, and articulate technical value to business stakeholders.
  • Ecosystem & Retail Knowledge: Strong familiarity with large-scale retail supply chains, manufacturing processes, and enterprise ecosystems (Walmart/Sam's Club experience is strongly preferred).
  • Solution Architecture: Proven ability to translate complex customer operational requirements into end-to-end technical solutions, including inlay design selection, placement guidelines, hardware/software requirements, and integration partners.


Additional Information

The salary range for this position is $129,225 - $192,976 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate's relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

Videos To Watch
https://www.youtube.com/watch?v=TPkhKzwYzMg

About Avery Dennison

Avery Dennison Corporation (Avery Dennison), is engaged in the production of pressure-sensitive materials, and a variety of tickets, tags, labels other converted products, and office and consumer products through embossing, printing, stamping and die-cutting. The Company operates in two segments: Pressure-sensitive Materials and Retail Branding and Information Solutions. In addition to its reportable segments, the Company has other specialty converting businesses comprised of Vancive Medical Technologies (Vancive) and Designed and Engineered Solutions (DES). Some are sold by the Company in converted form as printable media, tapes and reflective sheeting. In July 2013, Avery Dennison Corp completed the sale of its Office and Consumer Products and Designed and Engineered Solutions businesses to CCL Industries Inc.

Avery Dennison Careers

Join the vibrant team at Avery Dennison, a global leader in materials science and manufacturing, where innovation and leadership drive us forward. This is an unparalleled opportunity to become part of a company that thrives on diversity, professional growth, and cutting-edge technology. Work You’ll Do At Avery Dennison, we offer job opportunities that allow you to collaborate with some of the brightest minds in the industry. Our team is dedicated to excellence and pushing the boundaries of what's possible. Engage in work that transforms industries and enhances everyday lives through our innovative products. Lead in a Unique Market Position Avery Dennison stands at the forefront of material science, providing you with a unique position in the marketplace. Here, you can lead projects that merge technology, sustainability, and creative solutions to meet the evolving needs of our global clients. Join Our Diverse and Inclusive Team We pride ourselves on fostering an inclusive culture where diversity is celebrated, and every voice is heard. With over 30,000 dedicated professionals worldwide, Avery Dennison is where you can connect with a global network, enhancing your professional and personal growth. Innovative Work Environment Dive into a role where innovation is at the core of everything we do. Avery Dennison is committed to maintaining a culture of continuous improvement and cutting-edge solutions that anticipate market needs. Career Development and Benefits Avery Dennison is committed to the professional development of its employees. We support your career journey with extensive training programs, leadership development opportunities, and a commitment to promoting from within. Enjoy comprehensive benefits that support your lifestyle and well-being, from health to educational assistance, ensuring a balanced and fulfilling career path. Internship Programs Start your career with Avery Dennison’s internship programs. Gain invaluable industry experience, develop essential skills, and build your professional network. Our internships provide a robust foundation in our core business areas and foster a pathway to full-time employment. Explore Job Opportunities Whether you’re looking to advance your career or start a new chapter, Avery Dennison offers a range of positions across various functions. From engineering to marketing, our team is hiring individuals who are passionate, curious, and driven to excel. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for innovative, team-oriented, and solution-driven individuals. Explore the opportunities to take your career to the next level at Avery Dennison. Keep Up to Date Stay informed with career tips, industry insights, and company news—all from the people who work here. Avery Dennison is a place where your career can flourish, surrounded by supportive peers and forward-thinking leaders. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities waiting for you at Avery Dennison. Avery Dennison is not just a workplace—it’s a terrain where your career aspirations become achievements. Join us in making a meaningful impact on society and your professional life.
Learn more about Avery Dennison
Size
36,000 employees
Market Cap
$14.5 billion
Industry
Net Income
$555.9 million
Founded
1935
5 Year Trend
+6.7%
Revenue
$6.9 billion
NASDAQ

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