The RoleIn this role you'll own go-to-market for Aiven's core open source products, the messaging, competitive positioning, marketing strategy, and sales plays that move technical buyers from evaluation to a signed contract. You'll also work with product and engineering to build the forward-looking narrative: where data infrastructure and AI are going, and why Aiven is the right bet. This position reports to the senior director of product marketing.
What You'll Work On- Develop and maintain positioning for PostgreSQL, Apache Kafka, OpenSearch, ClickHouse, and Valkey.
- Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the "Why Aiven vs...?" narrative.
- Translate technical differentiation into value language that resonates with practitioners, directors, and VPs.
- Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes.
- Work with DevRel to connect bottom-up developer adoption to top-down enterprise buying motions.
- Identify repeatable land-and-expand patterns and build plays that sales can run consistently.
- Plan and execute product launches and feature releases,from positioning and messaging through to campaign assets and sales readiness.
- Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs.
- Build and run a webinar program for technical buyers and practitioners.
What We're Looking For- 5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company.
- Hands-on experience with at least one of: Kafka (or another streaming platform), PostgreSQL, OpenSearch/Elasticsearch, or a comparable open source data technology. You don't need to write production code, but you need to understand how these systems work and where they fit in a data stack.
- Proven ability to build competitive positioning that holds up in real sales conversations-not just decks.
- Strong written communication. You can take something complex and make it clear without dumbing it down.
- Experience collaborating directly with sales teams and customers. You've felt the difference between content that gets used and content that's inauthentic and quickly discarded.
Nice to Have- Experience as a solutions architect.
- Familiarity with AI/ML data infrastructure trends and how teams are building AI-ready data pipelines.
- Background working with or alongside a DevRel or developer advocacy function.
- Experience at a managed cloud services company or a multi-product data platform.
- Exposure to partner or channel marketing (SIs, cloud marketplaces, ISVs).
Amazing! What's next:If you think Aiven is the place for you and that our Values align with yours, send us your resume and we'll get in touch!
AI Usage:Aiven does not use AI to screen and/or select applicants. However, you will have the opportunity to demonstrate your AI proficiency during the live challenge stage of our interview process.
Global Benefits:Our global benefits are designed to help you thrive and grow, personally and professionally:
- Participate in Aiven's equity plan.
- Balance work and life with our hybrid work policy.
- Choose the equipment you need to set yourself up for success.
- Use your Professional Development Plan budget for learning opportunities.
- Receive holistic wellbeing support through our global Employee Assistance Program.
- Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
- Enjoy country-specific benefits for our global cast. (BitQuery DB)
