Texas Instruments

Product Marketing Engineer

Texas Instruments$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering or related field
  • 1+ years of experience in product marketing or related technical business role
  • Technical knowledge of analog power products like DC/DC converters and LDOs
  • Experience in developing product roadmaps and conducting competitive analyses
  • Strong business acumen, particularly in pricing and portfolio analysis
  • Excellent communication skills for presenting technical concepts
  • Customer-facing technical experience is highly valuable

Responsibilities

  • Define and prioritize product roadmaps based on market analysis
  • Develop competitive positioning and pricing strategies
  • Engage with customers and sales teams to gather insights
  • Collaborate with engineering teams to define new products
  • Monitor competitors and shape differentiated product positioning
  • Create marketing materials and technical presentations
  • Track product performance and identify optimization opportunities
  • Support new product launches with strategic planning

Benefits

  • Opportunity to work in a cutting-edge technology environment
  • Collaborative and cross-functional team culture
  • Engagement with leading semiconductor projects
  • Support for professional development and career progression
  • Flexible working conditions and a robust corporate culture
Full Job Description
Product Marketing Engineer
Change the world. Love your job.

Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.

Product Marketing Engineers at TI are the voice of the market. You will use a blend of technical knowledge and business acumen to define products customers want, position them competitively, and work across engineering and sales to drive adoption and growth.
Responsibilities include:
  • Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
  • Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
  • Engage with customers and TI's sales teams to understand current and future design needs
  • Collaborate with systems and design engineering teams to influence new product definitions
  • Monitor the competitive landscape and develop differentiated technical positioning
  • Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
  • Track product performance metrics and identify portfolio optimization opportunities
  • Support new product launches including sampling strategies, announcement, and customer engagement plans


Qualifications

Minimum requirements:
  • Bachelor's degree in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or related field
  • 1+ years of experience in product marketing, applications engineering, or a technical business role in the semiconductor industry
Preferred qualifications:
  • Technical knowledge of analog power products including DC/DC converters, LDOs, battery management ICs, or similar
  • Experience developing product roadmaps and competitive analyses
  • Familiarity with market research and customer engagement processes
  • Strong business and financial acumen including experience with pricing and portfolio analysis
  • Demonstrated ability to synthesize customer, competitive, and technical inputs into actionable product strategy
  • Excellent communication skills with the ability to present technical content to executive and customer audiences
  • Prior experience in applications engineering is a strong plus - customer-facing technical experience translates directly to this role
  • Ability to work effectively in cross-functional teams spanning engineering, sales, and business development
  • Ability to take initiative and drive for results with strong time management and prioritization skills


If you are interested in this position, please apply to this requisition.

About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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