Workday

Technical Product Marketer, Developer Platform

Workday$133K — $200K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product or technical marketing, developer marketing, or related fields.
  • 3+ years creating technical content for developers, including demos and documentation.
  • 3+ years experience with software platforms, APIs, or enterprise technology.
  • Experience collaborating with product management and engineering teams.
  • Proven ability to simplify technical language for broader understanding.

Responsibilities

  • Own and create developer-focused technical content across the platform.
  • Review go-to-market strategies to ensure accurate and credible messaging.
  • Translate complex technical capabilities into clear developer narratives.
  • Partner with Developer Relations to gather developer insights and needs.
  • Collaborate with product management to inform product positioning and launches.
  • Enhance developer-facing content quality by identifying gaps and improving existing materials.

Benefits

  • Flexible work schedule with a minimum of 50% in-office time each quarter.
  • Opportunity for bonuses and annual refresh stock grants.
  • Comprehensive benefits package including health, wellness, and retirement options.
Full Job Description
About the Team
The Platform Marketing team is where product strategy, product marketing, and developer relations come together. This team shapes the narrative, momentum, and market presence for one of Workday's fastest-growing areas: the developer platform.
Platform Marketing supports Workday Build and its components, including Extend, Orchestrate, Data Cloud, and the emerging agent ecosystem. The team also supports Workday's AI Platform, the runtime that enables lawful agent interaction. We sit at the intersection of what the platform can do and what developers, customers, and the market understand it to be. Our work helps close that gap.
We are growing quickly as new products and capabilities come to market. That means we look for people who can move with clarity, work with autonomy, and stay close to the technology they are bringing to market. This is a collaborative, curious, and highly cross-functional team that cares deeply about building trust with technical audiences.

About the Role

As a Technical Product Marketer for the Developer Platform, you will be the developer voice within Platform Marketing. You will help ensure that every developer-facing message, demo, blog post, launch asset, and keynote narrative is technically credible, specific, and useful.
In this role, you will shape and create technical content across Workday Build, Workday AI Platform, and the agent ecosystem. You will translate platform complexity into clear, developer-native narratives that help builders understand what is possible with Workday. Your work will support launches, developer education, community engagement, and broader go-to-market planning.
You will also serve as a key advisor to Platform Marketing leadership. When new capabilities are being planned or positioned, you will help assess whether the story works from a developer's point of view. You will identify gaps in messaging, product experience, or technical clarity before they reach the market.
In this role, you will be responsible for:
  • Owning developer-facing technical content across the platform, including hands-on demos, technical blogs, solution briefs, API narratives, and developer documentation direction.
  • Serving as a technical reviewer and creator for go-to-market strategy, helping ensure platform messaging is accurate, credible, and meaningful to developer audiences.
  • Translating complex platform capabilities across Workday Build, Workday AI Platform, and the agent ecosystem into clear narratives that developers can understand and use.
  • Partnering closely with Developer Relations to understand the needs, feedback, and priorities of developers building in the Workday ecosystem.
  • Collaborating with portfolio product management to stay connected to the roadmap, understand new capabilities before launch, and bring a developer and market perspective to product positioning.
  • Helping raise the quality of developer-facing content by building what is missing, improving what exists, and setting a clear bar for technical credibility.


About You

Basic Qualifications
  • Minimum 5 years of experience in product marketing, technical marketing, developer marketing, developer relations, product management, or a related role.
  • Minimum 3 years of experience creating technical content for developer or technical audiences, such as demos, blogs, documentation, solution briefs, API content, or launch materials.
  • Minimum 3 years of experience working with software platforms, developer tools, APIs, integrations, cloud applications, AI platforms, or enterprise technology.
  • Experience partnering with product management, engineering, developer relations, marketing, or go-to-market teams to bring technical products to market.
  • Experience translating technical capabilities into clear messaging, positioning, and content for external audiences.

Other Qualifications
  • Strong understanding of developer audiences, including how developers evaluate platforms, learn new tools, and decide whether a product is credible and useful.
  • Skilled in technical storytelling, with the ability to explain complex platform capabilities in a way that is clear, specific, and grounded in real developer use cases.
  • Experience creating hands-on or developer-facing assets, such as demos, technical blogs, API narratives, tutorials, launch content, or solution briefs.
  • Ability to work across cross-functional teams, including Developer Relations, product management, engineering, and marketing, to align on priorities and improve the developer experience.
  • Curiosity and comfort working with emerging technology areas such as AI platforms, agents, orchestration, data platforms, integrations, or enterprise application development.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.CO.Boulder

Primary Location Base Pay Range: $133,600 USD - $200,400 USD

Additional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Additional Considerations:

The application deadline for this role is the same as the posting end date stated as below:

11/23/2026

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

About Workday

Workday, Inc. is a provider of enterprise cloud applications for finance and human resources. The Company delivers financial management, human capital management and analytics applications designed for various companies, educational institutions and government agencies. As part of its applications, the Company provides embedded analytics that capture the content and context of everyday business events, facilitating informed decision-making from wherever users are working. Its applications include Workday Financial Management, Workday Human Capital Management (HCM) and Other Applications. It also provides open, standards-based Web-services application programming interfaces, and pre-built packaged integrations and connectors. Workday, Inc. is headquartered in Pleasanton, California.
Learn more about Workday
Size
15,932 employees
Market Cap
$42.2 billion
Industry
Net Income
-$282.4 million
Founded
2005
5 Year Trend
+26.7%
Revenue
$4.3 billion
NASDAQ

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