We are seeking an experienced Technical Marketing Operations Manager to serve as the end-to-end owner of our Salesforce Marketing Cloud instance. This is a hybrid business + technical marketing operations role - not a traditional Technical Program Manager (TPM) position. The ideal candidate combines marketing strategy with hands-on platform execution, independently administering SFMC while building sophisticated email campaigns, lifecycle journeys, and automation at scale. Youll primarily support Marketing initiatives while collaborating with business development, customer success, and operational teams on cross-functional email projects.

Key job responsibilities

- Own and administer the Salesforce Marketing Cloud platform end-to-end, including Email Studio, Journey Builder, Automation Studio, and Contact Builder

- Design, build, and execute targeted email campaigns and lifecycle marketing programs across multiple business lines

- Maintain active customer journeys and ensure seamless execution across all lifecycle stages

- Build and manage audience segments and data extensions for targeted campaign delivery

- Implement marketing automation best practices and optimize campaign workflows

- Identify opportunities to automate repetitive processes and build scalable solutions

- Transform strategic marketing goals into actionable, measurable technical requirements

- Serve as the bridge between marketing strategy and technical execution

- Manage expectations across cross-functional teams while balancing operational and project work

- Collaborate with Business Intelligence and data engineering teams to define audience segmentation requirements

- Understand how data flows into SFMC and how lists/audiences are structured

BASIC QUALIFICATIONS

- 1+ years of working directly with engineering teams experience

- 1+ years of technical product or program management experience

- Experience managing programs across cross functional teams, building processes and coordinating release schedules

- Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion

- 2+ years of hands-on experience administering Salesforce Marketing Cloud specifically (other platform experience does not substitute)

- Demonstrated ability to independently manage and configure SFMC as a platform admin (user permissions, data extensions, subscriber management, platform settings)

- Retail or lifecycle marketing experience

PREFERRED QUALIFICATIONS

- Experience using email platforms and editing HTML

- Knowledge of data structures, data modeling, and database schema

- Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer)

- AMPscript and/or SSJS experience for SFMC automation and personalization

- Experience designing and restructuring data extensions for complex personalization

- Knowledge of email deliverability best practices, CAN-SPAM compliance, and data privacy regulations

- Experience with A/B testing, especially around audience segmentation and targeting

- Experience working at a mid-to-large company with complex marketing ecosystems

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 146,200.00 - 197,800.00 USD annually

USA, WA, Seattle - 127,100.00 - 172,000.00 USD annually