Job Description:

• Create & deliver a clear annual plan that states exactly how to achieve brand goals (POS/resource needs/ programming/ distribution/ volume/ investments/ KPI’s)

• Strategize with senior sales management to enhance the plan and ensure cross-functional internal alignment.

• Collaborates with Supplier’s team on plan development and execution.

• Provides market insights to Supplier.

• Set, track, and measure business plan and KPI execution.

• Develops action plans with internal management and OPDM during MPR to course correct and achieve annual business plan.

• BDF (Business Development Fund) Budget Management

• Product Forecasting by SKU by month

DRIVING SUPPLIER STRATEGY AND CREATING ALIGNMENT WITH INTERNAL MANAGEMENT

• Develops communication process with internal management to ensure proper alignment and understanding of Supplier’s strategies, initiatives, and targets.

• Continual communication with management to assess progress against strategy and initiatives.

• Ensures appropriate actions are taken internally to support Supplier’s 360 initiatives.

• Execute Monthly MPR’s and create monthly action plans.

• Proactively reviews annual business plan objectives versus actuals and develops action plans to course correct prior to the MPR.

• Creates sales incentives to increase engagement and deliver results on metrics that are falling short of plan with internal management and OPDM.

• Evaluates all programming and incentive effectiveness (engagement/ROI) and provide feedback to Supplier in MPR

SALES TEAM TRAINING

• Responsible for training all internal sales consultants that touch the brand.

• Coordinate on boarding training for all new sales employees within first 90 days of hire.

• Participates in monthly general sales manager meetings at minimum once/quarter.

• Spend a minimum of 1 full day ride along with a sales consultant (gate to gate) per month. The primary purpose of the ride along is to train, develop, and evaluate the sales level of the rep and the executional conditions of his/her account reporting.

• Responsible for all reporting to Supplier (bi-monthly forecasts/EOM/ADM Scorecard/ any HQ & Regional reports requested) by set deadlines.

• Maintains strong working knowledge of all internal reporting systems.

• Monitors monthly sales performance.

• Monitors daily sales and distribution reporting to MSA.

• POS management

POS INVENTORY

• POS Allocation and inventory management

• Distributes print materials to sales teams.

• Works with Supplier to source POS needs and opportunities.

• Align with Supplier team for event and account infrastructure needs, especially during peak summer event season.

ADM MANAGEMENT

• Works in conjunction with OPDM on candidate selection and final interviews

• Conducts 30-60-90 onboarding of ADM’s which will include all aspects they will need to do their job internally (reporting, GSM’s, team intros, expense reports, printing)

• Identify and create optimal ADM territories aligned with each metro division.

• Establish sales/key performance indicator (KPI) targets for each ADM and appropriately manages the execution of these monthly KPI’s through maintaining and reviewing the monthly ADM scorecard.

• Provide feedback/coaching, corrective counseling, and performance reviews to the ADM’s.

• Spend a minimum of 1 full day ride along with ADM (gate to gate) per month with each ADM. The primary purpose of the ride along is to train, develop, and evaluate the sales of the ADM and the executional conditions of his/her accounts.

VIP PROGRAM MANAGEMENT

• Responsible for VIP Contract management and entering VIP promo codes into system to report 100% to MSA.

• Ensure VIP contract discounts are being entered into the system and 100% being offered to customers.

• Responsible for ensuring all NAOP accounts are setup with correct pricing and mandates are being communicated to the teams responsible

• Submit monthly billback to SUPPLIER no later than 5 days past the month you are submitting for. Check billback for VIP SKU compliance and set 30-day action plans for managers with non-compliant accounts.

SUPPLIER COLLABORATION

• Attend monthly cell meeting for alignment and actively participates in 360 collaboration.

• Reports YTD business and any updates that would impact the overall business.

• Align with local SUPPLIER team for event and account infrastructure needs, especially during peak Summer season.

POSITION REQUIREMENTS:

• BS degree or equivalent work experience; prior experience working in a wholesale/distributor environment. Both off and on-premise experience is strongly desired.

• Minimum of 3 years related selling experience required.

• Demonstrates leadership skills.

• Excellent interpersonal and communication skills with the ability to interact with all functional areas and organizational levels.

• Good analytical and problem-solving skills.

• Strong time management and organizational skills.

• Must be execution oriented, with the ability to work independently.

• Computer proficiency with Microsoft Application

• Proficiency in Excel

• Must have a valid driver’s license and driving record that aligns with acceptable company guidelines.

• Excellent attendance and punctuality expected.

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