ABOUT THE POSITIONThe Strategic Planning team drives the long-term growth and competitive positioning of the Columbia Brand. Through strategic planning, consumer and market insights, and cross-functional partnership, the team helps shape enterprise priorities and ensure the organization is positioned to deliver sustainable growth.
The Strategic Planning Director, reporting to the Sr. Director - Columbia Brand Transformation, is responsible for shaping and advancing the Columbia Brand's global enterprise strategy. This role partners closely with Brand Leadership to define strategic direction, develop multi-year plans, and ensure strategy is actionable, analytically grounded, and aligned across consumer, brand, and go-to-market (GTM) priorities. The Strategic Planning Director serves as a key thought partner to senior leaders, helping the organization navigate complex opportunities, prioritize resources, and drive long-term growth.
HOW YOU'LL MAKE A DIFFERENCE- Lead the development of the Columbia Brand's long-range strategy, translating consumer insights, market dynamics, financial considerations, and business priorities into clear strategic choices and growth opportunities.
- Partner with the Brand Leadership Team to shape strategic priorities, frame critical business decisions, and drive alignment on growth strategies, go-to-market direction, and investment tradeoffs.
- Develop and maintain multi-year strategic plans and roadmaps, ensuring alignment between brand strategy, enterprise priorities, and execution plans.
- Leverage consumer insights, competitive intelligence, market trends, and business analytics to identify opportunities, challenge assumptions, and inform strategic recommendations.
- Create executive-level presentations, long-range plans, business cases, and leadership materials that clearly communicate strategic priorities and recommendations.
- Structure and facilitate strategic planning processes that improve organizational alignment, prioritization, and decision-making effectiveness.
- Collaborate across functions to identify interdependencies, assess risks and opportunities, and drive execution against strategic objectives.
- Establish and promote strategic planning frameworks, tools, and best practices that elevate strategic thinking and planning rigor across the organization.
YOU ARE- A strategic thinker who can balance long-term vision with practical execution.
- An influential communicator who combines analytical rigor with strong storytelling to align stakeholders, simplify complexity, and drive strategic action.
- Highly analytical, with the ability to synthesize diverse inputs into actionable insights and recommendations.
- Collaborative and relationship-oriented, building trust and alignment across cross-functional teams.
- Comfortable navigating ambiguity and driving clarity in dynamic business environments.
- A proactive leader who challenges conventional thinking and continuously seeks opportunities for growth and improvement.
YOU HAVE- Bachelor's degree in Business, Strategy, Finance, Marketing, or a related field; advanced degree preferred.
- 10+ years of progressive experience in strategy, strategic planning, management consulting, corporate development, brand strategy, or related functions.
- Deep expertise in long-range strategic planning, prioritization frameworks, and translating business vision into actionable plans.
- Advanced ability to leverage consumer insights, analytics, market intelligence, and external trends to inform strategic decisions.
- Strong understanding of go-to-market strategies and the ability to align cross-functional stakeholders around enterprise priorities.
- Exceptional executive communication, presentation, and influencing skills, with experience developing materials for senior leadership and board-level audiences.
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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [redacted] with the Subject: Applicant Assistance Requested.
