As the Sr. Creative Strategist, you will own the strategic direction of Support Studio's creative output. This is a strategic role that sits at the intersection of creative direction, business intelligence, and AI-enabled innovation. Your deliverables are strategies, frameworks, briefs, and recommendations - not finished creative assets. You will not carry a production workload. You will evaluate how critical business challenges (revenue growth, customer perception, proactive engagement) can be addressed through creative interventions. You will identify where AI can replace or augment traditional production workflows, develop frameworks for measuring creative impact on business outcomes, and partner across AWS to position Support Studio as a strategic asset rather than a production service. You will work alongside Support Studio's producers and creative leads - providing strategic direction, shaping briefs, and partnering on prioritization. Your strategies become their roadmap; their production insights sharpen your strategy. You are the decision-maker on creative direction within Support Studio; you influence cross-functional partners on priorities and resourcing. The ideal candidate combines deep creative instincts with strong business acumen. You understand the economics of content production, can build a compelling narrative around ROI, and are excited by the challenge of defining what a "creative team" looks like in an AI-first world. Key job responsibilities • Creative Strategy & Direction: Own the strategic creative vision for Support Studio. Translate business objectives into creative strategies with clear success metrics. • Social & Brand Strategy: Partner with the AWS Social Media Team to develop social-first content strategies that build brand trust and shape public perception of AWS Support across social channels. • Revenue-Driving Creative: Lead strategy for creative experiences that showcase the value proposition of premium AWS Support tiers - in-console, product marketing, and customer success storytelling. • AI-Enabled Innovation: Evaluate and scale generative AI tools to augment creative production. Exercise judgment on where AI adds value versus where human craft remains essential. Build frameworks for AI-human collaboration. • AI Quality & Standards: Define the quality bar for AI-generated creative. Ensure outputs meet brand standards and earn customer trust. • Business Impact & Measurement: Quantify creative impact on revenue and support outcomes. Build measurement infrastructure from the ground up - attribution models, A/B testing, and creative effectiveness frameworks. • Stakeholder Engagement: Influence without authority across a matrixed organization. Secure alignment through compelling logic and stakeholder empathy. • Team Enablement: Work with producers on strategic thinking. Translate data insights into creative briefs and shared decision-making frameworks. • Future-State Planning: Define what an AI-augmented creative team looks like at AWS Support. Roadmap team capabilities and assess AI readiness across workflows. About the team AWS Support Studio is the creative production hub of AWS Support. We produce video, digital, and social content that helps customers get the most from AWS Support services - from Knowledge Center Videos viewed millions of times, to social-first content in partnership with the Support Social Media Team (SSMT), to in-console creative that drives awareness of premium support tiers. We are a small, senior team in the middle of a strategic transformation: shifting from high-volume video production toward AI-augmented creative that drives measurable revenue and engagement outcomes. The team, the operating model, and the technology stack are being actively designed - this is a ground-floor opportunity to shape what comes next. BASIC QUALIFICATIONS - 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience - Bachelor's degree - 4+ years of social/content distribution strategy experience - Experience in building and driving adoption of new tools - Experience using data and metrics to determine and drive improvements - Experience communicating results to senior leadership, or experience in solving complex business challenges by delivering accurate and timely financial models, analysis, and recommendations that have a proven impact on business (e.g., financial savings, operational improvements, or customer benefits) - Experience designing, planning, and delivering content projects PREFERRED QUALIFICATIONS - Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions - Experience managing multiple projects and meeting aggressive deadlines - Experience with cloud computing or web services or related areas - Experience in production and post production - Experience leading creative transformation initiatives (e.g., scaling AI in creative workflows, restructuring teams around new capabilities, designing agentic workflows) The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, TX, Dallas - 141,000.00 - 190,700.00 USD annually