Barkley

Strategy Director

Barkley$125K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • High-level writing and presentation skills
  • Deep experience in insight and research practices
  • Strong reasoning skills for problem-solving and idea generation
  • Bachelor's degree preferred
  • 7+ years of direct experience in the strategy field

Responsibilities

  • Leads strategy development for clients and new business
  • Generates actionable strategic ideas for brand engagements
  • Manages and mentors a team of strategists
  • Acts as a key strategic resource for clients
  • Writes and presents creative briefs for initiatives
  • Leads idea sessions and workshops with integrated teams
  • Oversees consumer insight-gathering research
  • Monitors cultural and social trends relevant to client business
  • Presents insights and opportunities to clients and new business
  • Finds unique ways to gain insights using various approaches

Benefits

  • Opportunity for professional growth and mentorship
  • Collaborative work environment
  • Access to innovative strategy tools and methodologies
  • Engagement with diverse clients and projects
  • Involvement in both creative and analytical aspects of strategy
Full Job Description
The Strategy Director is the player-coach of strategy, leading teams, clients and projects.
You bring power to every idea, every client, and every project. You treat the spectrum as a business and creative imperative. You forge strong relationships with senior clients and push more than anyone for excellence in insight and ideas with your teams. You're a mentor and a highly visible partner.
The Strategy Director position must exemplify the art and science of strategy. They must demonstrate rigorous, collaborative, action-rich, and always practical strategy.
You must balance leading agency accounts and formal management of team members. You must flex effectively between execution and management, the left and right side of the spectrum, and instruction and inspiration.
You must implement ideas on how to improve the agency and team process. You must know the industry and have a pulse on culture.

Responsibilities:
  • Leads and participates in strategy development for clients and new business
  • Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
  • Manages and mentors a team of strategists, as well as contributing to best-practice solutions for the overall strategic process at BarkleyOKRP
  • Becomes an invaluable resource for clients in terms of overall strategic guidance
  • Writes and presents micro and macro-level creative briefs for all initiatives
  • Lead integrated idea teams in idea sessions and workshops
  • Recommends and manages the research that will aid in the consumer insight-gathering and strategic process
  • Monitors and interprets cultural and social trends relevant to client business
  • Presents insights/implications/opportunities in client and new business
  • Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches

Qualifications:
  • Exhibit high-level writing and presentation skills
  • Must demonstrate deep experience in insight and research practices
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
  • Bachelor's degree is preferred
  • 7+ years of direct work experience in the strategy field

About Barkley

Barkley is an independent advertising agency based in Kansas City, Missouri. The company was founded in 1964 by Bill Fromm and has since grown to become one of the largest independent agencies in the United States. Barkley provides a range of services including advertising, brand strategy, digital marketing, social media, and public relations. The company has worked with a number of high-profile clients including Dairy Queen, Hershey's, and Sonic Drive-In.
Learn more about Barkley
Size
501 employees
Industry

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