Conagra Brands, Inc.

Director Media Services

Conagra Brands, Inc. • $135K — $200K *
Chicago, IL 60629In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; advanced degree preferred.
  • 10+ years of media planning, media strategy, or integrated communications experience.
  • Experience connecting media investments to business and financial outcomes.
  • Proven ability to influence senior stakeholders and lead cross-functional initiatives.
  • Experience partnering with analytics teams to leverage measurement and learning frameworks.
  • Strong understanding of audience strategy, channel planning, and integrated media ecosystems.

Responsibilities

  • Build strategies and frameworks establishing Conagra as a top in-house media organization.
  • Serve as a thought leader on media strategy with a focus on ROI and business outcomes.
  • Partner with Brand and Analytics teams for annual planning and investment decisions.
  • Establish activation standards and ensure executional quality across media channels.
  • Lead the creation of learning agendas and optimization processes for improved media ROI.
  • Define media success metrics aligned with business objectives and deliver reporting tools.
  • Coach and develop a strong team while fostering a culture of curiosity and continuous improvement.

Benefits

  • Comprehensive healthcare plans and wellness incentive program.
  • Bonus incentive opportunity and stock purchase plan.
  • Career development opportunities and tuition reimbursement.
  • Paid-time off, parental leave, and flexible work schedules.
Full Job Description
Job Summary:

Responsible for translating business ambition into actionable media strategies, ensuring plans are rigorous and execution-ready, and turning insights into smarter plans and stronger growth outcomes. This role leads enterprise media planning frameworks, investment stewardship, measurement integration, and cross team collaboration to deliver high performing, audience driven media plans.

Position Responsibilities

Media Strategy & Planning Leadership
  • Build strategies, frameworks, media & audience methodologies, investment principles and operating standards to establish Conagra as a world-class in-house media organization.
  • Serve as the organizations thought leader on modern media strategy, ensuring media investment translates into clear business outcomes, consumer understanding, and measurable, tracked growth goals & ROI targets.
  • Partner with Brand, Analytics, and finance teams to support annual planning, scenario modeling, and investment decisions.
  • Establish & maintain activation standards, QA systems, and ensure executional quality across all media channels.


Elevate Media Effectiveness through Insights & Learning
  • Establish learning agendas, testing frameworks, and optimization processes that continuously improve media ROI, accelerate enterprise learnings, and reimagines our performance and operating model.
  • Lead the learning plan process and communication/reporting operating model to ensure insights inform both media and broader marketing improvement.
  • Establish the long-term roadmap for media technology, automation, operational efficiency, and data science, partnering with Analytics and IT teams to evolve data infrastructure, reporting capabilities, and reporting systems.
  • Evaluate emerging technologies, platforms, and AI-enabled solutions to improve media effectiveness.


Measurement & Performance Leadership
  • Define media success metrics and performance expectations aligned to business objectives and deliver reporting tools and operating models to deliver a culture of awareness and continuous improvement.
  • Partner with Marketing Analytics to integrate MMM, incrementality, campaign performance, and audience insights into planning decisions.
  • Lead performance reviews and optimization discussions across stakeholders.
  • Ensure learnings are captured, prioritized, and applied to future investments and planning decisions.


Team Building & Thought Leadership
  • Coach, mentor, and develop a strong team of Media Planners and Specialists to grow in their media acumen and capabilities, fostering a culture of curiosity, accountability and continuous improvement.
  • Scale and deploy learnings frameworks and planning methodologies across brand team and cross functional partners.
  • Champion planning innovation and adoption of emerging media best practices.
  • Influence cross-functional stakeholders through clear storytelling, analytical and performance-based insights, and storytelling.
  • Lead strategic planning reviews with brand, commerce, analytics, finance, and other stakeholders, providing strategic direction and performance expectations to agency and activation partners.


Qualifications
  • Bachelor's degree required; advanced degree preferred.
  • 10+ years of media planning, media strategy, or integrated communications experience.
  • Experience connecting media investments to business and financial outcomes.
  • Proven ability to influence senior stakeholders and lead cross-functional initiatives.
  • Experience partnering with analytics teams to leverage measurement and learning frameworks.
  • Strong understanding of audience strategy, channel planning, and integrated media ecosystems.


Disclaimer:
This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended, however, to be an accurate reflection of those principal job elements essential for making decisions related to job performance, employee development and compensation. As such, the incumbent may perform other duties and responsibilities as required.

Compensation
Pay Range:$135,000-$200,000

The annual salary listed above is the expected offering for this position. An employee's actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees' equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

We care about your total well-being and will support you with the following, subject to your location and role:
  • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
  • Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
  • Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
  • Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities


About Conagra Brands, Inc.

We’re ConAgra Foods. We make the food you love. We're passionate about sharing the love of food, stories of our people and the commitment we bring.

Conagra Brands, Inc. Careers

Join the vibrant team at Conagra Brands, Inc., a leader in the food industry, where innovation meets tradition. At Conagra, we are committed to building a dynamic and inclusive culture that fosters growth and leadership in the global marketplace.

Work You’ll Do

At Conagra Brands, Inc., you will be part of a team that is dedicated to making an impact on the food industry through continuous innovation and a commitment to quality. Our diverse team of professionals is driven by a passion for excellence and a desire to exceed consumer expectations.

Explore Job Opportunities

Whether you're looking for an entry-level position or a more experienced role, Conagra offers a range of job opportunities that can help propel your career to new heights. Our team is growing, and we are looking for individuals who are eager to bring their unique skills and perspectives to our company.

Internship Programs

Kickstart your career with Conagra’s internship programs. These opportunities are designed to give you hands-on experience and insights into the food industry, while also enhancing your skills through practical application. Internships at Conagra are a stepping stone to full-time employment and a great way to build your resume and network with industry leaders.

Professional Growth and Development

Conagra Brands, Inc. is deeply invested in the professional growth of its employees. With access to comprehensive training and development programs, including leadership development and diversity training, our team members are equipped to thrive in their careers and contribute to the company’s success.

Benefits and Culture

Working at Conagra comes with a wealth of benefits that underscore our commitment to our employees’ well-being and professional growth. From competitive health benefits and retirement plans to flexible working conditions and wellness programs, we ensure that our team is supported both in and out of the workplace.

Join Our Team

We are actively hiring and looking for motivated individuals who are ready to join a leading company in the food industry. Search open positions that match your skills and interests on our Careers page. At Conagra Brands, Inc., we value curiosity, creativity, and a collaborative spirit.

Stay Connected

Keep up to date with the latest at Conagra by following our Careers Blog. Gain insider perspectives, industry-leading insights, and career tips that you can apply today. Personalize your experience by subscribing to job alert emails, tailored to your preferences and designed to keep you informed of new opportunities and company news.

Networking and Innovation

At Conagra Brands, Inc., networking and innovation are at the heart of our operations. We encourage our employees to engage in cross-departmental collaborations, fostering an environment where innovation can thrive. This approach not only enhances our product offerings but also ensures that our team members grow together, building a stronger, more cohesive company.

Embark on Your Career Journey with Conagra Brands, Inc.

Discover the exciting and rewarding career opportunities awaiting you at Conagra Brands, Inc. Bring your passion, your innovation, and your vision to our team, and help us continue to shape the future of the food industry. Join us in our mission to drive growth and innovation, while enjoying a culture that values diversity and leadership.

SEARCH CONAGRA JOBS

Learn more about Conagra Brands, Inc.
Size
18,600 employees
Market Cap
$18.6 billion
Industry
Food & Beverages
Net Income
$1.1 billion
5 Year Trend
+8.1%
Revenue
$11.5 billion
NASDAQ
CAG
* Ladders Estimates

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