Meta is seeking a results-driven Strategic Partner Manager to lead relationships with top AI and tech creators across Instagram and Meta products. This role owns a portfolio of high-value AI and tech creator partnerships, working to deepen their presence, product adoption, and monetization on Meta platforms. The SPM will act as a trusted advisor to creators and their representation, while serving as a key cross-functional partner for Product, Marketing, and Communications. This is an external-facing role that requires deep fluency in AI and the creator economy, relationship-building skills, and the ability to operate with autonomy in a rapidly evolving, ambiguous environment.
Responsibilities
Own and grow a portfolio of strategic creator relationships, serving as the primary point of contact and acting as a trusted advisor
• Develop and execute partnership strategies that drive adoption of Meta's AI products as well as content investment and monetization outcomes for creators on Meta platforms
• Build executive-level relationships with creators, talent management, and representation
• Serve as a key cross-functional point of contact for AI & tech creators, partnering with Product, Marketing, Communications, Sales, and Policy to translate creator needs into internal action
• Design and land tentpole moments and programs tied to key industry events (e.g., CES, Meta Connect)
• Drive early adoption of Meta's AI products within the innovation vertical
• Provide structured market and competitive intelligence on creator sentiment, platform preference, and emerging trends to inform Product and Partnerships leadership
• Represent Meta externally at industry events and evangelize the creator opportunity
• Track, measure, and report on portfolio health and partnership impact against goals
Minimum Qualifications
• 8+ years of experience in partnerships, business development, creator marketing, technology, media, or a related field, or 6+ years with an MBA or Master's degree
• Experience working directly with creators, talent, agencies, or representation
• Demonstrated experience building and managing external relationships
• Experience influencing and driving alignment across cross-functional teams (Product, Marketing, Communications)
• Communication and presentation skills, with experience presenting to senior external stakeholders
• Experience operating with a high degree of autonomy in a fast-moving, ever-changing environment with multiple competing priorities
• Analytical skills, with experience using data to prioritize a portfolio and measure its impact
• Bachelor's degree or equivalent experience
Preferred Qualifications
• Experience designing and executing creator programs tied to major industry moments (e.g., SXSW, Cannes Lions)
• Experience managing a portfolio at scale with a tiered engagement model
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated fluency in AI products and the broader AI landscape, and a habit of staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Understanding of the competitive creator platform landscape (e.g., YouTube, TikTok, X, Substack)
• Hands-on experience applying AI tools (e.g., prompt engineering, agent orchestration) to optimize workflows and drive measurable impact
• Familiarity with Meta's AI product suite, wearables, and smart glasses
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
