Strategic Marketing Manager (Pharma Ingredients)

Croda

• $137K — $228K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of strategic marketing and portfolio management experience in global B2B settings.
  • Background in specialty chemicals, life sciences, or pharmaceutical industries preferred.
  • Proven record of shaping and executing innovation portfolios based on market insight.
  • Experience influencing decisions across complex global matrix organizations.
  • Strong commercial acumen with emphasis on growth and margin strategies.
  • Skilled in leading high-performing teams and stakeholder management.
  • Ability to leverage data-driven marketing and emerging digital tools.

Responsibilities

  • Define and lead a global strategic marketing agenda aligned with long-term growth strategies.
  • Utilize market insights and analysis to drive strategic and investment decisions.
  • Translate market dynamics into actionable differentiation and growth strategies.
  • Establish structured portfolio planning and identify growth opportunities.
  • Govern innovation priorities and ensure market-led execution.
  • Align stakeholders around marketing and innovation priorities.
  • Enhance organizational capability in generating and applying market insights.

Benefits

  • Excellent Medical, Dental, and Vision coverage, available immediately.
  • Generous PTO and Paid Holidays.
  • 401K Match and Wellness Reimbursement.
  • Parental Leave and Career Development opportunities.
  • Company paid and voluntary Life and AD&D Insurance.
  • Short- and long-term disability coverage.
Full Job Description
Strategic Marketing Manager, (Pharma Ingredients)

Shape Market-Led Growth Across Pharma Ingredients

Operating at the center of the organization, you will align Marketing, Research & Technology, and Commercial teams so that innovation and portfolio decisions are grounded in market insight and focused on long-term value. You will lead strategic marketing across a diverse portfolio of approximately five hundred products within a business segment, generating approximately 3250 million in revenue.

This is a senior global leadership role for a commercially minded leader who can bring structure to complexity, influence across a matrix, and turn customer and market insight into sharper portfolio choices, differentiated positioning, and sustainable value creation.

What Success Looks Like

Strategic Marketing & Market Leadership
  • Define and lead a global strategic marketing agenda aligned with business strategy and long-term growth priorities.
  • Function as the voice of the customer and market, using customer insight, market intelligence, and competitive analysis to influence strategic and investment decisions.
  • Translate market dynamics and unmet needs into clear choices for differentiation, growth, margin expansion, and resource allocation.
  • Strengthen decision-making through data-driven marketing and emerging digital and AI-enabled approaches.

Portfolio Strategy & Value Creation
  • Shape and evolve the global product portfolio across focus for this role on medium to long - term.
  • Establish structured portfolio planning and performance visibility, identifying portfolio gaps, health, and future growth opportunities.
  • Translate technical capabilities into clear, differentiated value propositions that resonate with customers and support revenue and margin growth.
  • Ensure portfolio choices balance customer value, strategic fit, investment requirements, and commercial return.

Innovation Governance & Commercial Alignment
  • Take ownership of innovation-pipeline governance and prioritization, enabling disciplined investment decisions and commercially viable outcomes.
  • Align Research & Technology, Sales, Product Management, and regional teams around market-led innovation priorities and execution.
  • Ensure technical capability and development of resources are directed toward the strongest market opportunities.
  • Improve organizational focus and consistency in how innovation priorities are selected, governed, and brought to market.

First-Year Build Agenda
  • Align the existing innovation pipeline to the updated business strategy.
  • Improve visibility of portfolio performance, gaps, and investment choices.
  • Build stronger organizational capability to generate, share, and apply market insights.
  • Create practical frameworks, processes, and ways of working rather than relying on an established model.

Core Capabilities

Strategic Perspective: Connect market dynamics, portfolio choices, innovation priorities, and investment decisions, to sustain long-term growth.

Curiosity: Explore unmet needs, competitive shifts, and emerging tools to improve insight and identify future opportunities.

Delivery: Convert strategic marketing principles into measurable business outcomes and return on investment.

Working Together: Align Marketing, Research & Technology, Commercial, and regional stakeholders around shared choices and execution.

Authenticity: Lead with credibility, low ego, and transparency while building trust across a global matrix.

Adaptability: Maintain strategic focus while operating effectively in ambiguous and evolving environments.

Experience & Expertise
  • Significant strategic marketing and/or portfolio management experience in a global B2B environment.
  • Experience in specialty chemicals, life sciences, pharmaceutical markets, or another complex technical sector is strongly preferred.
  • Proven success, shaping complex product and innovation portfolios, and translating market insight into actionable growth strategies.
  • History of influencing portfolio, innovation, and investment decisions across a complex global matrix organization.
  • Commercial acumen with demonstrated focus on differentiation, sustainable growth, margin expansion, and return on investment.
  • Experience coaching and developing high-performing teams and influencing stakeholders who may not report directly to the role.
  • Ability to combine customer insight, competitive intelligence, data-driven marketing, and emerging digital tools to improve decisions.
  • Resilience and organizational capability to operate effectively in an ambiguous, evolving environment.

Role Scope

Global leadership responsibility for strategic marketing, portfolio direction, innovation prioritization, and market insight across Pharma Ingredients. The role partners closely with Research & Technology, Sales, Product Management, and regional teams and are expected to build capability, frameworks, and consistent execution across the organization.

What We Offer:

The successful candidate will receive a competitive salary and benefits package including:
 Excellent Medical, Dental, and Vision coverage, available immediately.
 Generous PTO
 401K Match
 Wellness Reimbursement
 Parental Leave
 Career Development
 Company paid and voluntary Life and AD&D Insurance
 Short- and long-term disability
 Paid Holidays

Additional Information:

This is a site-based role located in Princeton, NJ.

Annual salary range for this position is $137,000 to $228,000.

If you require any reasonable adjustments during the hiring process or experience any issues with our online application process, please email [email protected].

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