Illinois Tool Works

Strategic Marketing Manager

Illinois Tool Works • $90K — $120K *
Lakeland, FL 33803In-Person
Manufacturing & Automotive
8 - 10 years of experience
Reposted 1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Engineering, Science, or Business; MBA preferred
  • 10+ years of experience in a Business-to-Business environment
  • Strong marketing leadership with a track record of delivering results
  • Experience in market growth/expansion within the chemical industry and preferably the Automotive Aftermarket
  • Excellent communication, influencing, and negotiation skills
  • Ability to travel up to 30%

Responsibilities

  • Develop and execute the growth strategy for the Business Unit
  • Lead Voice-Of-Customer initiatives to pinpoint market needs
  • Drive portfolio segmentation for sustainable brand growth
  • Collaborate with R&D on new product development and launches
  • Create marketing communication strategies and sales tools
  • Measure the effectiveness of marketing programs with benchmarks
  • Oversee strategic pricing for the Business Unit

Benefits

  • Career development opportunities and mentorship support
  • Collaborative work environment that values diverse perspectives
  • Commitment to safety and quality in operations
  • Opportunity to influence and drive growth across brands
  • Travel opportunities for industry engagement and knowledge-building
Full Job Description

Job Description:

SUMMARY

The Strategic Marketing Manager is responsible for defining and executing the strategy for ITW ProAP across the automotive aftermarket service channels. In addition to strategy, this role is responsible for the product portfolio, pricing and marketing communication. The Strategic Marketing Manager works closely with the cross-functional team to deliver above-market profitable growth. This role reports to the Business Unit Manager.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Strategy: Develop and execute the growth strategy for the Business Unit through deep understanding of customer, technology, competitive and regulatory landscape. Maintain optimized product portfolio.
  • New Product Innovation: Develop Product / Technology Roadmaps based on customer needs. Partner with cross-functional team to commercialize products through the Stage-Gate process.
  • Marketing Communication: Create and launch 360-degree marketing campaigns. Develop compelling sales tools to effectively communicate value proposition. Measure the efficiency and effectiveness of marketing programs.
  • Talent Management: Lead and develop talent in order to maximize individual, team and organizational effectiveness in meeting BU goals.
  • Promote, support, and adhere to all safety and quality related policies and procedures.

Supervisory Responsibilities.

  • This position has managerial responsibilities.

Education and Work Experience

  • Bachelor's in Marketing or related field
  • 10+ years experience with at least 5+ years in Automotive Aftermarket industry
  • Demonstrated marketing leadership delivering results.
  • Strong Talent Manager with experience building teams and developing Talent.
  • Demonstrated ability to lead a project team through market assessment, customer needs, and product creation that led to significant sales.
  • Success in building Value Proposition skills and capabilities amongst Teams, and in execution leading to financial results.
  • Proven application of analytical, planning, forecasting, and budgeting /financial skills.
  • Excellent communication and influencing skills.
  • The ability to manage multiple, complex priorities.
  • Ability to travel up to 30%

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions

  • Office environment

Hours of Work

  • 40 hours per week

About Illinois Tool Works

ITW is an industrial manufacturing company that specializes in the fields of industrial machinery, engineering, operations, sales, marketing, finance, and accounting. It's in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which they live and work, the cars they drive, and the mobile devices they rely on. It was founded in 1912 and headquartered in Glenview Nas, Illinois.

Illinois Tool Works Careers

Join the dynamic team at Illinois Tool Works (ITW), a global leader in diversified manufacturing, where innovation and excellence drive us forward. ITW offers unparalleled job opportunities, fostering a culture of growth and leadership in the industry.

Work You’ll Do

At Illinois Tool Works, you will be part of a professional community that thrives on creativity and innovation. Our employees are equipped with the skills needed to succeed and are provided with endless opportunities for professional growth. Engage in work that matters, with projects that transform industries and enhance futures.

Explore Career Paths

Whether you're seeking an internship, a graduate opportunity, or a seasoned professional position, ITW offers a range of career paths across various departments. Our team benefits from a supportive and diverse working environment where every member’s contribution is valued.

Innovate and Lead

Join a team where innovation leads to revolutionary solutions in industries worldwide. At ITW, you will work alongside industry experts to develop new ideas and strategies that keep us at the forefront of technological advancements. Your career at ITW will be marked by a continuous journey of growth and leadership.

Develop Your Skills

With ITW’s commitment to professional development and diversity training, you will enhance your skills through targeted training programs and workshops. These opportunities not only boost your career but also ensure you stay competitive in the job market.

Be Part of Our Culture

ITW is dedicated to building a culture that respects and embraces diversity, encourages innovation, and fosters leadership. Our team is our greatest asset, and we believe in providing them with the benefits and resources they need to succeed both professionally and personally.

Networking and Professional Growth

Expand your professional network through ITW’s global presence and collaborative work environment. Engage with professionals across different sectors, gaining insights that can lead to significant career advancements. Our networking events and professional groups help you connect with key industry leaders and peers.

Join Our Team

Search for open positions that match your skills and interests on the ITW Careers page. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

Stay Connected

Keep up to date with the latest industry trends, company news, and career tips by following our careers blog. Personalize your experience by subscribing to job alert emails, tailored to your preferences and career goals. Explore the opportunities at Illinois Tool Works today and discover how your expertise can help shape the future of our company and the industries we serve. Join us in our mission to achieve excellence through innovation and leadership.
Learn more about Illinois Tool Works
Size
45,000 employees
Market Cap
$68.1 billion
Industry
Manufacturing & Automotive
Net Income
$2.1 billion
Founded
1912
5 Year Trend
+1.2%
Revenue
$12.5 billion
NASDAQ
ITW
* Ladders Estimates

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