PRIMARY FUNCTION
Serving as the regional marketing leader and acting as a localized CMO for the Northeast region, the Senior Manager, Regional Marketing drives measurable growth through increased brand awareness, patient acquisition, patient retention, and value-based care (VBC) membership growth. In partnership with centralized marketing channel owners, this role develops and executes data-driven strategies that align enterprise priorities with the local market needs of Kids Plus Pediatrics, Children's Medical Group, and Tribeca Pediatrics.
The Senior Manager, Regional Marketing - Northeast demonstrates strong executive presence and operates as a trusted advisor to market presidents, practice managers, and clinical leaders, influencing growth strategies and business outcomes. By leveraging centralized marketing resources, standardized campaign frameworks, and enterprise brand standards, this role tailors messaging, activates market-specific opportunities, and delivers locally relevant campaigns that accelerate growth and strengthen community engagement.
ESSENTIAL DUTIES AND RESPONSIBILITIES
This list may not include all of the duties that may be assigned.
Strategic Market Leadership and Ownership:
1. Own market-level patient acquisition and retention targets with accountability for new patient growth, retention rates, and VBC membership.
2. Collaborate with operational leaders to monitor and respond to performance metrics, including clinic-level retention, acquisition sources, fill rates, and campaign effectiveness.
3. Develop market-specific growth plans with market presidents; identify underperforming clinics and collaborate with practice managers on solutions.
4. Manage regional marketing budget and ROI; execute acquisition and retention initiatives using standardized templates with local customization.
Stakeholder Management and Executive Presence:
5. Serve as primary marketing liaison to market presidents, clinical leaders, and practice managers; work directly with staff to maximize community engagement via regional social channels, outreach opportunities, partnership activations, and participation in local events.
6. Host a monthly marketing review with regional leadership; provide insight into key performance metrics driving growth, propose regionally relevant strategies to enhance market presence, and enterprise activations within the assigned regions.

Local Market Expertise:
7. Develop deep market understanding including competitive landscape, demographics, payer dynamics, and clinic capacity.
8. Activate community partnerships and sponsorships; support local clinic events driving acquisition/retention.
9. Drive local organic social media efforts by elevating clinician thought leadership, community engagement, and market-specific stories that strengthen brand awareness and trust.
10. Equip practice teams with the tools, resources, and coaching to build local awareness and referral relationships, including engagement with OB/GYN providers, daycares, schools, faith-based organizations, and other community partners that support patient growth.
11. Partner with PR teams to build local media relationships, elevate clinician thought leadership, and secure opportunities for providers to serve as expert voices on timely pediatric health topics.
12. Coordinate with marketing team on digital acquisition efforts, including local SEO, paid search, and social strategies.
13. Coordinate with SVP of Engagement and Retention on local retention efforts.
Collaboration and Analytics:
14. Partner with Operations, Clinical teams, and regional leadership; coordinate with centralized marketing for assets and resources.
15. Prepare weekly performance reports showing acquisition, retention, campaign effectiveness, and ROI.
QUALIFICATIONS
EDUCATION: Bachelor's degree in Marketing, Communications, or Business required; MBA or advanced degree preferred.
EXPERIENCE: 5+ years of experience in marketing role with proven track record of career progression required.
KNOWLEDGE, SKILLS AND ABILITIES
• Think strategically while executing tactically; strong business acumen with understanding of ROI analysis and marketing attribution; data-driven decision making.
• Work effectively with market presidents and C-suite stakeholders; influence without authority; navigate complex organizational dynamics.
• Understanding of acquisition/retention strategies across channels; experience with digital marketing (SEO/SEM, paid media, social, email/SMS); knowledge of healthcare regulations and HIPAA.
• Strong organizational and project management skills; work independently with minimal supervision; resourceful problem-solving.
• Excellent written/verbal skills for diverse audiences; present complex data clearly; build relationships and collaborate effectively.
• Strong analytical skills; proficiency with MS Office Suite; experience with marketing analytics platforms and CRM systems preferred.

TYPICAL WORKING CONDITIONS
• Remote position with up to 50% travel to clinics in assigned regional footprint for stakeholder management and relationship building.
• Must be within commutable distance to clinics within Pennsylvania, New York and New Jersey
• Occasional in-person meetings with market presidents and practice managers; attendance at regional/company leadership meetings.
OTHER PHYSICAL REQUIREMENTS
• Vision
• Sense of sound
• Sense of touch