PPG Industries

Strategic Marketing Analyst - Coating Services

PPG Industries$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field
  • 3+ years in market analysis, strategic marketing, business intelligence, or related fields
  • Experience with customer segmentation, market analysis, and strategic planning
  • Proficiency in Excel, Power BI, CRM systems, and data visualization tools
  • Ability to translate complex data into actionable business insights
  • Strong cross-functional collaboration skills.

Responsibilities

  • Develop market intelligence to identify growth opportunities and trends in target industries
  • Conduct analyses to identify priority markets and commercial growth opportunities
  • Maintain competitive intelligence programs assessing threats and market position
  • Evaluate strategic growth initiatives for market penetration and profitability
  • Collaborate with business leaders to identify opportunities across PPG's offerings
  • Translate market insights into strategy for business development initiatives.

Benefits

  • Hybrid work schedule with in-person collaboration Monday through Thursday
  • Flexible remote work options on Fridays
  • Team-oriented environment focused on collaboration and professional growth.
Full Job Description
PPG is looking for a Strategic Marketing Analyst to join our team! You will support the Coatings Services growth strategy through market intelligence, customer insights, competitive analysis, and strategic opportunity assessment. You will identify where and how the business should grow by providing actionable insights on markets, industries, customers, competitors, and emerging opportunities. You will work closely with Commercial Excellence, Sales, Marketing, Operations, and Leadership to support diversification efforts, pipeline growth, strategic account targeting, and long-term business planning. A key responsibility of this role is to build strong partnerships across PPG business units to identify opportunities where Coatings Services can leverage existing customer relationships, market presence, technologies, and industry expertise to accelerate growth in priority markets. You will report to the Senior Manager of Commercial Excellence and Marketing and work a hybrid schedule at either our Pittsburgh, PA office or Troy, Michigan Office.

Key Responsibilities
  • Develop market intelligence and industry analyses that identify growth opportunities, emerging trends, market attractiveness, and strategic priorities across target industries, end markets, and geographies.
  • Conduct customer, account, and industry segmentation analyses to identify priority markets, target accounts, whitespace opportunities, and commercial growth potential that support diversification and pipeline expansion.
  • Maintain competitive intelligence programs including competitor mapping, benchmarking, market positioning assessments, and analysis of competitive threats and opportunities.
  • Support strategic growth initiatives by evaluating market opportunities, identifying target industries and accounts, developing account prioritization frameworks, and recommending actions that support market penetration and profitable growth.
  • Collaborate with commercial, marketing, and business leaders across PPG to identify cross-business opportunities, leverage existing customer relationships, and develop strategies that expand Coatings Services' presence in targeted industries and growth markets.
  • Partner with Commercial Excellence, Marketing, Sales, and other PPG business units to translate market and customer insights into actionable growth strategies, account plans, campaigns, and business development initiatives.


Qualifications
  • Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field
  • 3+ years in market analysis, strategic marketing, business intelligence, commercial strategy, market research, or related functions
  • Experience with customer segmentation, market analysis, competitive intelligence, and strategic planning
  • Proficiency with Excel, Power BI, CRM systems, and data visualization tools
  • Ability to synthesize complex information into actionable business recommendations
  • Demonstrated ability to work effectively across functions and business units to build alignment and support growth initiatives


#LI-PRT1

#LI-Hybrid

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About PPG Industries

PPG Industrial Coatings is a global supplier of paints, coatings, optical products, and building materials. They have been pioneering in complete solutions focused on technology and quality in the industrial market.

PPG Industries Careers

Join the vibrant team at PPG Industries, a leader in diversified coatings and specialty materials, where innovation thrives and career growth is fostered. At PPG Industries, we are committed to providing a dynamic work environment that encourages professional development and leadership.

Work You’ll Do

At PPG Industries, your work will directly contribute to the company's mission of protecting and beautifying the world. As part of our team, you will use your skills to advance coating technologies, collaborate on industry-leading projects, and help customers navigate their challenges in new and innovative ways.

Join Our Market-Leading Team

Become a part of a company where diversity and inclusion fuel our success. PPG Industries is home to a global team of professionals dedicated to operational excellence and innovative solutions. Here, you can lead in the marketplace by leveraging our industry expertise and global reach.

Innovative Work

Engage in work that makes a difference. PPG Industries is at the forefront of developing sustainable solutions that customers depend on to enhance their products and protect the environment. Our commitment to innovation is evident in every layer of our business, from research and development to marketing and sales.

Career Development

Future-proof your career at PPG Industries. We offer a wealth of job opportunities and paths to advancement, supported by comprehensive training and diversity programs. Whether you're seeking an internship, an entry-level position, or a leadership role, PPG provides the resources and support to help you succeed.

Be Part of a Great Team

Our culture is built on collaboration and respect, with a focus on achieving collective goals. At PPG Industries, you’ll work alongside talented individuals who share your passion for excellence and innovation. Together, we drive the industry forward, making an impact on a global scale.

Explore Job Opportunities

PPG Industries is hiring! Explore open positions that match your skills and interests. We look for passionate, curious, and solution-driven team players. From internships to full-time roles, each position offers a chance to thrive in a nurturing environment.

Stay Connected

Keep up to date with the latest career tips, industry insights, and company news—all from the people who work at PPG Industries. Personalize your experience by subscribing to job alert emails, tailored to your preferences and professional goals.

Networking and Professional Growth

Take advantage of PPG’s extensive networking opportunities. Connect with leaders and peers within the company through various platforms and events. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. At PPG Industries, we don’t just offer jobs—we offer careers filled with growth, support, and endless possibilities. Join us and be part of a company that values innovation, leadership, and a diverse and inclusive workplace.
Learn more about PPG Industries
Size
49,300 employees
Market Cap
$29.5 billion
Industry
Net Income
$1 billion
Founded
1983
5 Year Trend
+3.3%
Revenue
$13.8 billion
NASDAQ

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