Strategic Fleet Key Accounts - Vans

Mercedes-Benz Group

$100K — $120K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in fleet vehicle sales within the U.S. market
  • Proven business development and relationship management skills in automotive fleet
  • Established book of business and strong industry contacts
  • Experience with CRM systems, specifically Salesforce
  • Excellent verbal communication and negotiation abilities
  • Self-starter able to manage extensive travel requirements
  • Bachelor's degree in Business Administration or related field preferred

Responsibilities

  • Identify and pursue new business opportunities by targeting conquest customers
  • Develop and execute strategic sales plans to grow customer base and market share
  • Manage and nurture existing customer relationships for satisfaction and retention
  • Establish strategic partnerships with industry stakeholders to enhance growth
  • Leverage existing network to unlock high-value business opportunities
  • Conduct regular in-person meetings with clients and partners to build relationships
  • Utilize CRM systems to track interactions, manage sales pipeline, and inform improvements

Benefits

  • Opportunity for extensive field-based work and travel
  • Engagement with a broad network of industry professionals
  • Focus on long-term value through relationship management
  • Access to competitive market insights and industry events
  • Collaboration with cross-functional teams to support customer needs
Full Job Description
JOB OVERVIEW
This role is responsible for identifying and acquiring new business opportunities, managing and expanding existing customer relationships, and overseeing strategic partnerships. Leveraging automotive or fleet management company experience, the incumbent of this role will build and maintain a robust network of industry contacts. This is a field-based role requiring extensive travel, primarily by car, to engage with customers and business partners. Candidates must reside within their assigned territory to ensure effective coverage and responsiveness
RESPONSIBILITIES
• Identify and pursue new business opportunities by targeting conquest customers leveraging industry knowledge and market trends to drive sales growth
• Develop and execute strategic sales plans to expand the customer base and increase market share within the fleet sector, while aligning all initiatives with defined sales objectives and key performance indicators (KPIs) to ensure measurable growth and accountability
• Manage and nurture existing customer relationships to ensure high levels of satisfaction, retention, and repeat business, while identifying opportunities for upselling and cross-selling
• Establish and maintain strategic partnerships with key stakeholders, including commercial clients, fleet management companies / leasing companies, and industry influencers, to enhance brand visibility and drive long-term growth
• Leverage a well-established book of business and a strong network of industry contacts to accelerate business development, unlock high-value opportunities, and drive strategic growth across targeted fleet segments
• Conduct regular in-person meetings and site visits with conquest customers, existing customers, and strategic partners to build strong relationships and gain firsthand insights into client needs and market dynamics
• Leverage CRM systems such as Salesforce to track customer interactions, manage sales pipelines, and generate actionable insights for continuous improvement
• Collaborate with internal teams including volume planning, retail / medium, marketing, product management, and finance to ensure alignment of customer needs, internal processes, and deadlines
• Monitor competitive activity and market conditions to inform strategic decision-making and maintain a competitive edge in the fleet and alternate sales landscape
• Prepare and deliver compelling presentations, proposals, and reports to prospective clients and senior management, clearly communicating the value proposition of the MB Vans offering through Total Cost of Ownership (TCO) analysis, product demonstrations, and customer testimonials -focusing on long-term value rather than relying solely on incentives
• Participate in industry events, trade shows, and networking opportunities to promote the brand and stay informed about emerging trends and technologies
• Leverage a well-established book of business and a strong network of industry contacts to accelerate business development, unlock high-value opportunities, and drive strategic growth across targeted fleet segments

Qualifikationen QUALIFICATIONS
• 5+ years of experience selling fleet vehicles within the U.S. market with another automotive manufacturer or fleet management company
• Proven track record of successful business development and relationship management in the automotive fleet industry
• Established book of business and network of contacts within the industry
• Strong understanding of CRM systems, with hands-on experience using Salesforce
• Skilled in verbal communication, adept at tailoring messaging to varied audiences, facilitating impactful conversations, and resolving conflicts constructively - supported by strong negotiation and relationship-building skills
• Ability to work independently and manage a field-based role with extensive travel requirements
• Bachelor's degree in Business Administration, Marketing, or a related field is preferred

Additional Information
Business Development -Target new fleet customers, expand market share
Customer & Partner Engagement - Manage relationships, conduct meetings, travel
Sales Strategy & Execution - Planning, reporting, CRM usage, presentations
Market & Industry Involvement - Competitive analysis, events, trend monitoring

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