Staff Product Manager, Provider Activation

Headway

$265K — $331K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in product management, specifically in growth or activation roles
  • Proven track record in driving product strategies that influence both user engagement and revenue outcomes
  • Exceptional ability to collaborate across diverse teams without direct authority
  • Strong analytical skills with the ability to translate data into actionable insights
  • Excellent communication skills for building trust and influence with stakeholders

Responsibilities

  • Own and optimize the provider activation funnel for better retention metrics
  • Develop strategies to increase the volume of successful provider activations and appointments
  • Collaborate with sales, customer experience, and other teams to ensure effective activation processes
  • Create tools and incentives that assist providers in migrating their patient base to Headway
  • Design a structured onboarding journey to instill confidence in new providers
  • Establish the team’s strategic direction, objectives, and key results

Benefits

  • Equity compensation
  • Comprehensive medical, dental, and vision insurance
  • Health Savings Account / Flexible Spending Account options
  • 401K retirement plan
  • Work-from-home stipend
  • Therapy reimbursement offered
  • 16 weeks of parental leave for eligible employees
  • Annual reimbursement for fertility services with Carrot Fertility
  • 13 paid holidays plus a designated Holiday Break
  • Flexible paid time off (PTO) policy
  • Employee Assistance Program (EAP) for mental health support
  • Opportunities for training and professional development
Full Job Description
1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway's mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

About Provider Growth at Headway

The Provider Growth team owns the full lifecycle of how therapists find, join, and build their practice on Headway, from awareness through understanding the platform and seeing a healthy volume of patients in the first 90 days. We sit at the heart of Headway's business: a provider who is active and seeing patients is the engine of everything we do.

About This Role

We're hiring a Staff Product Manager to own provider activation. This person is responsible for educating new providers on how to be successful with Headway, helping them migrate their patients onto the platform, and ensuring we maximize the volume of high-quality appointments they have in their early tenure. This is one of the highest-leverage but least-invested-in areas of the product, core to driving provider sentiment, retention, and referral, alongside the core monetization moment.

What You'll Own
  • Own the provider activation funnel, identify the stages that matter within activation and the thresholds that lead to high-quality retention
  • Build the strategy to drive the volume of activated providers and appointments per new provider, leading to growth in provider retention and LTV
  • Partner closely with other teams - including sales, CX, pricing, ranking, provider experience, and more - to ensure activation is effective, simple, and delightful
  • Drive porting: the tools, flows, and incentives that help providers bring their existing patients to Headway
  • Develop a well-segmented onboarding journey to build trust and confidence with new providers
  • Define the team's strategy, OKRs, and roadmap
You'd be a great fit if...
  • You've owned a complex growth or activation motion that required users to do real work and where impact was very closely tied to revenue
  • You learn fast and can build a point of view on the connection between specific customer needs, user experience, and business outcomes
  • You've influenced teams you don't manage - sales, CX, finance, pricing - and can drive alignment across competing priorities to maximize company-wide impact while building healthy relationships
  • You're curious and someone who dives deep to build fluency and expertise
  • You can make decisions, drive iterative progress without perfect information, and bring others on the journey

Compensation and Benefits:

The expected base pay range for this position is $265,200 - $331,500, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
  • Benefits offered include:
    • Equity compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Flexible PTO
    • Employee Assistance Program (EAP)
    • Training and professional development


Similar Jobs

More Jobs at Headway

More Healthcare Jobs

Find similar Staff Product Manager, Provider Activation jobs: