Reddit

Staff Product Manager, Ads Formats

Reddit$217K — $303K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience as a product manager focused on Ads monetization
  • Proven track record of driving products from inception to launch
  • Experience with Ads Formats and optimization-related features
  • Strong skills in product roadmaps and cross-functional collaboration processes
  • Exceptional analytical skills, particularly in quantitative analysis and experimentation

Responsibilities

  • Drive product strategy and execution for lower funnel ad formats and optimizations
  • Collaborate with Ads Products PMs to prioritize and manage dependencies
  • Develop unique ad experiences in partnership with UX Design and Research teams
  • Work with product marketing and sales to devise go-to-market strategies
  • Enhance existing ad formats to improve user experiences and advertiser outcomes

Benefits

  • 100% remote opportunity with hybrid options available
  • Comprehensive healthcare benefits and income replacement programs
  • 401k with employer match
  • Global benefits supporting lifestyle choices and professional development
  • Family planning support and gender-affirming care
  • Mental health and coaching benefits
  • Flexible vacation and paid volunteer time off
  • Generous paid parental leave
Full Job Description


Role Description:

We are seeking a Staff Product Manager to join our Ad Formats & Experience team within our Ads Monetization organization. This individual will work with a team that leads a portfolio of products and features within the Ad Formats & Experience team, and will drive performance optimization for our portfolio of core lower funnel formats, and our browser experience. This PM will also own core Foundational investments inc. Formats signals.

You will collaborate with our Formats engineering teams, as well as our UX Design, Data Science and Product Marketing teams to shape our product roadmaps to ensure we deliver the best outcomes for our advertisers, users and Reddit's business.

Additionally, you will partner outside of the Ads Product organization with our Consumer Product teams to help think through new opportunities for collaboration and help to address how our formats evolve to our changing Consumer experiences.

Responsibilities
  • Drive product strategy & execution for a portfolio of lower funnel formats, custom browser / post-click optimizations, and format foundations
  • Work with other Ads Products PMs to understand dependencies, and prioritize product work across the team
  • Work closely with User Experience Design and Research to develop new Reddit-unique ad experience, and drive them to launch
  • Partner with product marketing and sales team to develop go-to-market strategy, integrate market feedback, and manage product launches
  • Support on-going improvements to existing ad formats, helping to optimize experiences for our users and drive outcomes for our brand advertisers

Required Qualifications
  • 6+ years of direct experience as a product manager leading Ads monetization product
  • Experience driving products or features from inception to launch
  • Direct experience shipping improvements on Ads Formats, Browser or ad optimization
  • Solid experience building product roadmaps, defining product specs, and developing process to allow cross-functional teams to work collaboratively
  • Exceptional analytical skills and have experience driving products & business decisions that involve quantitative analysis and experimentation

Preferred Qualifications
  • Experience with Ads product (ex. Pre-click and post-click format optimizations )

Benefits:
  • 100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave


#LI-AJ1

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$217,000-$303,900 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

About Reddit

Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. As of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. adults aged 18 to 29 years, and 14 percent of U.S. adults aged 30 to 49 years, regularly use Reddit. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. Condé Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment valued the company at $500 million then. In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder. In February 2019, a $300 million funding round led by Tencent brought the company's valuation to $3 billion. In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.
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