Intuit Inc

Staff Marketing Manager, Integrated Marketing

Intuit Inc • $154K — $209K *
San Diego, CA 92154In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of progressive marketing experience leading cross-functional go-to-market (GTM) strategies.
  • Deep understanding of small business and mid-market customer needs.
  • Ability to create strong, data-backed business cases and utilize marketing metrics for optimization.
  • Experience in crafting cohesive brand narratives that align with marketing objectives.
  • Proficiency in integrating AI-driven insights into marketing processes and tool adoption.
  • Contributes to strategic planning and accelerates process improvements effectively.
  • Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

  • Own the Business Brief for the line of business, integrating key market data and strategic narratives.
  • Drive strategic direction for programs and campaigns based on market signals and performance.
  • Ensure messaging coherence across channels, aligning with customer needs and stages in the persuasion funnel.
  • Manage budget recommendations, adjusting spending based on business performance and priorities.
  • Facilitate cross-channel decision-making and trade-off discussions with relevant teams.
  • Leverage AI-driven tools for program planning and performance enhancement.
  • Conduct ongoing analysis to inform strategic marketing decisions.

Benefits

  • Competitive compensation package with pay for performance rewards.
  • Eligibility for cash bonuses and equity rewards.
  • Strong focus on pay equity across ethnicity and gender.
  • Access to comprehensive health, retirement, and wellness programs.
Full Job Description
Intuit's Quickbooks portfolio of Services spans multiple lines of business to serve the needs of our small business and mid-market customers and prospects. We're seeking a Staff Marketing Manager to join the Integrated Marketing Team (IMT) and own its mandate for an assigned line of business: orchestrating the customer and prospect experience across channels to drive net-new-to-franchise acquisition and attach across the funnel. This leader is the strategic connective tissue between Product Marketing, channel teams, and line-of-business leadership - ensuring one coherent go-to-market narrative and driving the specific decisions to support our significant growth goals.

Responsibilities

  • Own the Business Brief for their line of business - bring together performance understanding, product roadmap sync, market and seasonal dynamics, and key inflection points into one quarterly strategic narrative, plus the specific activation decisions channels execute against.
  • Drive Program & Campaign Strategic Direction - translate that narrative and live market signal into a forward-looking plan and test-and-learn agenda.
  • Steward Messaging & Creative Coherence - ensure Product Marketing's positioning comes through as one coherent story across every channel, differentiated by where that customer is in the persuasion funnel. Match the customer need, and barrier, to the offering that is framed to serve their need best.
  • Partner on Budget & Investment Stewardship - drive recommendations on how spend should flex across channels and over the year based on business priorities, performance, and market signals.
  • Practice decision stewardship - frame cross-channel tradeoffs, surface them with the right x-functional partners, and bring a recommendation based on strong rationale.
  • Bring solid grounding in AI-driven tools and insight development for program enablement, planning, performance management, strategic analysis, and testing.


Qualifications

  • 6+ years of progressive marketing experience leading cross-functional GTM strategies and orchestrating decisions across channel and product teams.
  • Deep understanding of small business and mid-market customer needs and the competitive landscape relevant to their assigned line of business.
  • Develops robust, data-backed business cases and uses marketing metrics to improve funnel performance.
  • Collaborates with peers to create cohesive, insight-driven brand narratives across channels, meeting broader marketing objectives.
  • Demonstrated ability to integrate AI-driven insights and martech tools into planning, creative iteration, and channel optimization - comfortable evaluating and adopting new AI-enabled marketing capabilities as they emerge.
  • Contributes to short-term strategic planning, gains alignment from peers, and addresses process improvements with velocity.
  • BA/BS in Marketing, Business, or related field.

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $154,500 - $209,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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