Intuit Inc

Staff Marketing Manager, Emerging Mid-Market

Intuit Inc • $129K — $175K *
Toronto, ON M3C 0E3In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years in B2B Marketing, demand generation, or ABM, focusing on mid-market audiences.
  • Solid understanding of B2B funnel stages and pipeline conversion.
  • Proven experience in executing multi-channel campaigns including email, digital, content, and events.
  • Familiarity with Marketing automation (e.g., Marketo) and CRM systems (e.g., Salesforce).
  • Strong analytical skills for interpreting performance data and deriving actionable insights.
  • Excellent communication abilities for cross-functional collaboration and influence.
  • Detail-oriented with a proactive mindset, comfortable managing multiple projects.

Responsibilities

  • Develop and execute data-driven ABM and lead nurture strategies, focusing on target accounts and customer journeys.
  • Leverage AI signals to score accounts and create personalized campaigns to meet channel commercial targets.
  • Design and implement tailored ABM programs across various channels, including email, webinars, and events.
  • Collaborate with Sales and Product Marketing to define target audiences and ensure strategic alignment.
  • Work with Marketing and Sales Operations to monitor funnel performance and lead conversion health.
  • Analyze campaign performance data to identify optimizations and scalable strategies.
  • Provide insights for campaign planning and business reviews, guiding prioritization and investments.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Eligibility for cash bonuses and equity rewards.
  • Comprehensive benefits package (details not specified).
  • Commitment to fair pay across different demographics.
Full Job Description
We're seeking a hands-on, strategic marketer to help design and execute go-to-market plays that accelerate growth in Intuit's Emerging Mid-Market segment.

As the Demand Generation & ABM Manager , you'll partner closely with cross-functional stakeholders to bring our account-based Marketing and demand generation strategy to life.

You'll work across the organization with internal partners like Sales, Product Marketing, Customer Success and Analytics, as well as external agencies to develop and execute high-impact, AI-driven campaigns in a fast-paced environment.

This role is ideal for a marketer who thrives at the intersection of creativity and analytics - someone who loves connecting strategy to execution, collaborating across teams, and seeing programs through from idea to outcome.

Responsibilities
  • Strategy and planning - develop and execute data- and AI-driven Account-Based Marketing (ABM) and lead nurture strategies, including identifying target accounts, setting goals, and mapping customer journeys.
  • Develop and execute integrated GTM plays - use AI propensity and intent signals to score and tier accounts dynamically, then package AI-assisted campaigns, plays, and personalized content to move accounts between tiers and help deliver channel commercial targets.


  • Support the design and delivery of ABM programs (1:1, 1:few, and 1:many) tailored to specific account clusters and industry segments across channels including email marketing, webinars, paid media and events.
  • Collaborate with Sales, Product Marketing and Analytics to define target audiences, refine messaging, and ensure alignment and seamless execution from lead generation to customer acquisition.
  • Partner with Marketing Ops and Sales Ops to maintain visibility into funnel performance, lead flow, and conversion health across the Emerging Mid-Market segment.
  • Use data and insights to identify what's working, where to optimize, and how to scale successful plays across accounts and channels.
  • Contribute to campaign planning and quarterly business reviews, bringing insights that inform investment and prioritization
  • Champion clarity and collaboration across teams - ensuring Marketing, BDR, and Sales motions are aligned around shared goals.
  • Integrated planning across the Emerging Mid-Market segment - ensuring coordinated delivery of commercial plans.


Qualifications
  • 5+ years of experience in B2B Marketing, demand generation, or ABM , ideally focused on mid-market or commercial audiences.


  • Understanding of B2B funnel stages, pipeline conversion, and Marketing-to-Sales alignment.
  • Experience executing multi-channel campaigns (email, digital, content, events) and leveraging AI to drive engagement and pipeline.
  • Working knowledge of Marketing automation (Marketo) and CRM systems (Salesforce) - able to translate program goals into system execution.
  • Strong analytical mindset with the ability to interpret performance data and translate insights into next steps.
  • Excellent communicator and collaborator, comfortable working cross-functionally in a matrixed environment and influencing across diverse teams.
  • Curious, proactive, and detail-oriented - equally comfortable strategizing and executing, as well as managing multiple initiatives simultaneously to deliver strong results.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Toronto $129,500 - $175,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

Stay Connected

Keep up to date with the latest in career opportunities and company news at Intuit Inc. Personalize your subscription to receive job alerts, insider tips, and industry-leading insights that you can put to use today—all from the people who work here.

Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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