The Staff Marketing Analyst will report to the Senior Analytics Manager. As the Staff Marketing Analyst, you will:- Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
- Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
- Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness.
- Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
- Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team.
- Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization.
- Elevate the marketing team's analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.
About You - You bring 8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
- You have exceptional business acumen, are intellectually curious, and motivated to solve difficult marketing problems in a highly regulated space.
- You have strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how these channels work together to drive growth.
- You are highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
- You have strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
- You care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
- You excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
- You are passionate about enabling others - whether through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics.
Even Better- Experience working in the financial services industry
- Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
- Experience working closely with data platform teams to improve marketing data models and tracking.
- Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
Where:- This role will be based in the US.
Salary Range: $164,000 - $205,000 USD. Employees are also eligible for an annual performance-based bonus and equity.
#LI-JP
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: - Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
What Makes an Earnie:At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
- Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
- Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
- Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement.
- Lead Together: Our success comes from how we work together. Leadership is not about titles-it is about action. We take ownership, drive results, and move forward as a team.
- Don't Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
