The Lyft Business team is one of Lyft's fastest-growing and most profitable units, providing transportation solutions for organizations, including business travel, employee commutes, courtesy rides, and non-emergency medical trips. The scope of Lyft Business is expansive, spanning B2B capabilities (self-serve tools, APIs, billing and reporting) as well as the B2B2C rider experience of Business Profiles, Lyft Pass, and Rewards.

We're seeking a Staff Product Manager to build Lyft Business Growth: own the marketing and lifecycle stack, the acquisition and activation strategy, and the journey that lands customers in our core experiences. You will define growth loops across the portfolio, build shared infrastructure for lifecycle, attribution, and experimentation, and partner with vertical PMs, marketing, and engineering to convert demand into durable engagement and revenue.
Responsibilities:

• Own demand generation. Build the acquisition playbook across the channels, tactics, and mar-tech that drive qualified demand. Partner closely with marketing to measure cost to acquire and balance the mix toward durable acquisition at healthy economics.
• Own activation in partnership with the pods. Work with vertical PMs on their surfaces to land the customers you acquire and drive them to first value, defining what activation infrastructure is shared vs. vertical-specific.
• Own the path into our experiences. Architect the journey from awareness through landing in the admin portal, rider app, and partner surfaces. Identify and close drop-off across registration, onboarding, and first value.
• Design and operate growth loops that convert acquired customers into channels for new acquisition (referrals, sponsored programs, organic and paid feedback loops). Productize the loops so each iteration compounds.
• Part of a core team of Engineers, Designers, Data Scientists, Lifecycle Marketers, and Product Marketers. Set the experimentation cadence, the bar for shipping, and the standard for readouts. Hold the portfolio accountable to a defensible run rate of validated tests.

Experience:

• 8+ years of product management experience, with a meaningful portion owning growth, lifecycle, or funnel work at scale. Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend.
• Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built shared infrastructure that compounded across products.
• Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming.
• Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (Amplitude, Mixpanel, or similar), and experimentation tooling.
• Comfortable in B2B, B2B2C, or marketplace contexts with multiple customer types whose interests do not always align.
• Exceptional communication and influence at every altitude, from a growth engineer debating instrumentation to a VP sponsoring the revenue target. You move organizations to act.

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $176,000 - $220,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.