Intuit Inc

Staff Brand Marketing Manager, GBSG B2B Brand Team: Global QuickBooks

Intuit Inc • $154K — $209K *
San Diego, CA 92154In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8-10+ years in brand or integrated marketing, managing complex campaigns.
  • Experience managing agency relationships, ensuring quality and timing.
  • Direct collaboration with creative teams to enhance work quality.
  • Strong operational skills to handle multiple timelines and stakeholders.
  • Excellent written and verbal communication skills across diverse teams.
  • International market experience preferred, with a focus on local legal nuances.
  • Ability to navigate ambiguity and provide clarity in strategic briefs.

Responsibilities

  • Own and develop global brand briefs for QuickBooks campaigns.
  • Shape demand campaigns around key AI innovations for QuickBooks.
  • Translate product messages into comprehensive customer journey campaigns.
  • Set clear creative direction for channel teams based on strategy.
  • Maintain brand voice and visual identity across all campaigns.
  • Oversee product and feature naming within your operational scope.
  • Lead international campaign rollouts, including transcreation processes.
  • Manage relationships with agencies to ensure seamless coordination and execution.
  • Serve as the legal liaison, ensuring campaigns meet compliance standards.
  • Coordinate production with in-house creative teams based on strategic briefs.

Benefits

  • Comprehensive benefits package including health and wellness.
  • Performance-based cash bonuses and equity rewards.
  • Opportunities for professional development and career growth.
  • Strong focus on fostering a diverse and inclusive workplace.
Full Job Description
About the role

This role is the brand steward for Intuit QuickBooks. You'll drive demand for QuickBooks globally, bringing our key AI innovations to life and to market. You'll execute in close partnership with PMM, creative, design, legal, finance, web, research, and our agencies to build demand and brand love for QuickBooks around the world.

This team translates product messages into expansive campaigns that extend across the full customer journey. You'll be responsible for making sure everything hangs together, looking at the work through a brand, product, and creative lens that drives real business outcomes and genuine brand love.

You'll partner closely with:

  • PMM, on positioning and business briefs, flagging brand implications early
  • Creative (Intuition), who brings the work to life against your strategy and brief
  • Design and web, to make sure the brand and product experience feel like one thing
  • Legal and Finance, to keep campaigns compliant and on budget
  • IMT and Media, to make sure the work lands well across every channel
  • International market and legal contacts across UK, Canada, and Australia
  • Our agency partners, managing handoffs and scope across the network
  • Analytics and research teams, grounding strategy and creative decisions in data


Responsibilities
What you'll do

  • Own global brand briefs for QuickBooks campaigns, along with the strategy and narrative behind them
  • Bring key AI innovations in QuickBooks to life through brand and demand campaigns
  • Translate product messages into expansive campaigns that extend across the full customer journey
  • Set creative direction across channel teams, giving them a clear strategic point of view to build from
  • Own brand voice, tone, and visual identity for your campaigns
  • Approve product or feature naming that touches your area
  • Lead international rollout of your campaigns, including transcreation handoffs from agency to agency to our in house creative team
  • Manage the Inter Agency Team (IAT) and agency relationships, including scope, timing, and handoff coordination across partners
  • Serve as the legal point of contact for your campaigns, working directly with regional legal teams to clear creative
  • Act as the primary go between for our agencies and internal cross functional teams, keeping international and domestic work moving in sync
  • Coordinate LCPO review, ensuring campaign materials clear legal, compliance, and privacy review across markets
  • Partner with our in house creative team on asset production, setting the strategic brief they execute against and holding the bar on flawless execution
  • Flag brand risks and opportunities early in PMM's business brief and positioning process
  • Guide channel teams on media buying, paid spend, email builds, and social posting to ensure it's on strategy and executed to a high bar
  • Partner with analytics and research teams to ground campaign strategy and creative decisions in evidence, and to measure what's working


Qualifications
What we're looking for

  • Approximately 8 to 10+ years of brand or integrated marketing experience, including time managing complex, multi market campaigns
  • Proven experience managing agency relationships, including scope, timing, and output quality across one or more external partners
  • Experience working directly with creative teams, giving and receiving feedback that improves the work without micromanaging the craft
  • Strong operational rigor. You keep multiple workstreams, timelines, and stakeholders on track without things falling through the cracks
  • Excellent communication skills, written and verbal, since you'll be the connective tissue between agencies, legal, PMM, creative, and channel teams
  • Experience working across international markets a plus, especially navigating local legal and regulatory nuances in campaign execution
  • Comfort operating with ambiguity and driving clarity for others, since you'll often be the person translating strategy into a brief that other teams execute against


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $154,500 - $209,000
New York $161,500- $218,500

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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