An overview of this roleOur primary buyers, such as CTOs and CIOs, do not discover enterprise Intelligent Orchestration platforms through simple searches. Instead, they are influenced by repeated exposure, peer recommendations, and the ongoing technical conversations within their own teams. When our sales team engages a target account that has already encountered our messaging across LinkedIn or programmatic channels, the outcome is significantly more productive. Every touchpoint is strategically crafted to enhance the effectiveness of Sales outreach.
We are expanding our ABM program as a vital driver for our next phase of growth. This is a strategic leadership position where you will join a senior team to own significant initiatives: managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. While collaborating with Marketing and Sales stakeholders, you will have the autonomy to run your own initiatives and critically evaluate the effectiveness of our current tooling and processes.
What you'll do in this role - Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.
- Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.
- Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
- Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
- Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.
- Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.
- Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.
We're looking for - Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.
- Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.
- Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.
- Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.
- Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.
- Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.
- A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.
About the TeamYou'll join our account-based marketing (ABM) team within Growth Marketing, the group responsible for building targeted programs for the accounts that matter most to our growth. Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement. You'll partner closely with teams across the business to bring account-focused programs to life.
This is a staff-level individual contributor role reporting to our Senior Director of Digital Marketing, with real autonomy to run your own initiatives and shape how the team's programs are built and measured.
The base salary range for this role's listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$139,200-$235,200 USD
How GitLab Supports Full-Time Employees- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
