*This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week*ABOUT THE POSITIONThe Sr Site Content Specialist supports the overall eCommerce content objectives for various digital platforms. Leads site content calendars and helps execute content strategy. Designs site content to support real-time consumer demand, achieve brand campaign goals, and deliver on business and product sell-through strategies.
HOW YOU'LL MAKE A DIFFERENCE- Reviews site content calendars, ensuring all details are complete, up-to-date, and communicated to cross-functional stakeholders.
- Develops content plans to support consumer shopping, product, brand, digital marketing, and ad hoc corporate needs. Balances priorities and problem solves the best consumer experience possible while supporting the business.
- Writes creative briefs and signs off on all content request tickets. Fields questions and provides creative review feedback.
- Reviews copy for accuracy. Analyzes and shares insight on content performance. Assists in development of content goals and test ideas.
- Analyzes key product categories, growth areas, site features, and integrated campaigns to generate ideas to improve engagement, revenue, and repeat visitors.
- Reviews second-level and quality assurance testing. Assists with signoff for all site content. Collaborates with teams to enrich content strategy.
- Performs other duties as assigned.
YOU HAVE- Bachelor's degree, applicable certification, or an equivalent combination of education and experience.
- 5-8 years of professional experience in eCommerce, digital content management, site operations, or a related field.
- Experience with enterprise content management systems such as Amplience, Adobe Experience Manager (AEM) or other.
- Strong analytical skills and experience using website analytics tools such as Adobe Analytics.
- Experience with Hotjar, Quantum Metrics, or similar behavioral analytics platforms.
- Experience with Salesforce Commerce Cloud (SFCC), Shopify, or similar ecommerce platforms.
- Knowledge of SEO best practices, project management, and/or content marketing.
- Strong understanding of digital marketing strategies and brand management principles.
- Experience collaborating with multiple stakeholders and managing competing priorities in a cross-functional environment.
- Experience in a B2C, omni-channel retail environment preferred.
- Strong understanding of eCommerce customer journeys and online shopping best practices.
- Exceptional attention to detail, organizational skills, and ability to manage multiple priorities.
- Excellent communication and collaboration skills with the ability to influence and build relationships across teams.
- Proficiency with Microsoft Office applications and digital business tools.
#prAna
#Hybrid
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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Hiring Range: $95,360 - $139,964
*Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience ,and internal equity
At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [redacted] with the Subject: Applicant Assistance Requested.
