ABOUT THE POSITIONThe Consumer Insights team delivers consumer and market intelligence that helps guide strategic decision-making across Columbia Sportswear Company's portfolio of brands. Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business strategies. We partner with stakeholders to translate research findings, ensuring consumer perspectives are reflected cross-functionally.
As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to influence business decisions and strategy, ensuring the Consumer perspective is embedded throughout the purchase journey. Leveraging a variety of research methodologies, you'll transform complex data into compelling stories that help our brands better understand and serve outdoor consumers.
HOW YOU'LL MAKE A DIFFERENCE- Lead and execute qualitative and quantitative consumer research projects from design through delivery, providing actionable insights and business recommendations.
- Partner with Marketing, Merchandising, Innovation, Product, and Brand teams to support seasonal go-to-market processes and strategic business initiatives.
- Analyze, synthesize, and visualize complex consumer data to identify trends, opportunities, and key business implications.
- Develop expertise in the outdoor consumer and consumer journey, serving as a trusted source of consumer knowledge across the organization.
- Present findings and recommendations to stakeholders in a clear, compelling, and influential manner.
- Utilize research platforms and tools, including Qualtrics, Dscout, First Insight, and related technologies to collect and analyze consumer data.
- Support strategic planning, quarterly business reviews, product development milestones, and other key business decision points through consumer insights.
- Drive improvements across the consumer experience by translating research findings into practical, research-informed recommendations.
YOU ARE- Naturally curious and passionate about understanding consumer behavior.
- A strong storyteller who can translate data into meaningful business insights.
- Collaborative and effective at building partnerships across diverse teams.
- Highly organized and capable of managing multiple priorities in a fast-paced environment.
- An analytical problem-solver who approaches challenges with both rigor and creativity.
- A confident communicator who can influence stakeholders at various levels of the organization.
YOU HAVE- Bachelor's degree, relevant certification, or equivalent combination of education and experience.
- 5-8 years of consumer insights, market research, user research, or related experience.
- Experience leading qualitative and quantitative research methodologies, including surveys, focus groups, interviews, usability testing, card sorting, and heuristic evaluations.
- Strong analytical skills with the ability to collect, interpret, synthesize, and communicate consumer data and insights.
- Experience presenting research findings and recommendations to business partners and project teams.
- Working knowledge of the outdoor consumer, outdoor industry, consumer psychology, behavioral science, economics, or related disciplines; understanding of physical and digital retail environments is a plus.
#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [redacted] with the Subject: Applicant Assistance Requested.
