Job Title: Sr. Program Manager, Retail Brand Expression - Global HOKA
Reports to: Sr. Director, Retail Brand Expression - Global HOKA
Location: Remote US - West Coast Preferred
Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The RoleAs the Sr. Program Manager for HOKA Global Retail Brand Expression, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences. You'll orchestrate complex, multi-region initiatives, ensuring seamless connectivity across internal teams, external agencies, and global partners. This role is responsible for program planning, workflow management, budget and invoice oversight, cross-functional communication, and the development and maintenance of scalable program management systems. You'll champion process improvements that strengthen operational excellence and elevate the team's ability to deliver cohesive, premium retail brand experiences and key moment activations.
Your Impact- Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
- Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
- Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
- Systematize HOKA's internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
- Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners
Who You Are- Hold a degree in Marketing, Communications, Digital, or a related field; Master's Degree / MBA a plus
- Bring 10+ years of experience in marketing operations, agency account management, or production
- Demonstrate strong written and verbal communication skills, with excellent presentation abilities
- Thrive in a fast-paced, evolving environment and perform well under pressure
- Proficient in Microsoft Office suite and Asana
What We'll Give You - - Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
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$122,300.00 - $165,000.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Goleta, California (Remote)
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
