Sr Product Marketing Mgr

LifeWorks, Inc. • $86K — $136K *
Toronto, ON M3C 0E3In-Person
Telecommunications & Hardware
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in product marketing or marketing leadership with a successful track record
  • Expertise in integrated marketing plans and campaign management
  • Strong grasp of enterprise B2B sales cycles and ability to convey complex solutions
  • Excellent collaboration and influencing skills across multiple stakeholders
  • Experience in data-driven marketing performance analysis and optimization
  • Strong written and verbal communication skills adapted for diverse audiences

Responsibilities

  • Develop and manage integrated marketing plans for cybersecurity and PWN solutions
  • Monitor key performance metrics and adjust strategies based on data
  • Collaborate with cross-functional teams to create resonant messaging
  • Drive the creation and distribution of sales support content across channels
  • Manage marketing budgets and resources to maximize growth impact
  • Utilize AI tools for streamlining marketing operations and insights

Benefits

  • Competitive salary and bonus structures
  • Minimum 3 weeks of vacation
  • Flexible working arrangements, including in-office and virtual options
  • Generous pension and share purchase programs
  • Opportunities for community involvement and contribution
  • Career growth and continuous learning opportunities
  • A comprehensive benefits plan to accommodate varied needs
Full Job Description
Description

As Sr. Product Marketing Manager for Cybersecurity Professional Services & Private Wireless Networks (PWN), you will own the complete go-to-market (GTM) strategy for a comprehensive suite of security and network solutions. You will partner closely with Product, Sales, and cross-functional teams to translate complex solutions into compelling market narratives that resonate with Enterprise and Public sector customers. This is a high-impact role where your strategic thinking and execution excellence will directly influence revenue growth and market positioning for thousands of our customers.

What you will do:

  • Develop and own the integrated marketing plan for the Cybersecurity Professional Services and PWN portfolios, iterating and optimizing throughout the year based on performance data and market feedback
  • Analyze funnel activity, track key deals, and monitor year-to-date performance metrics to inform strategic adjustments and maximize ROI
  • Collaborate with Product, Sales, Partner Alliance, Events, Digital Marketing, Base Management, and Sales Activation teams to develop compelling value propositions, product positioning, and messaging that resonate with Enterprise and Public sector buyers
  • Drive content strategy and creation across multiple channels including social copy, one-pagers, pitch decks, testimonials, battlecards, and Highspot content to equip sales teams with tools and materials that accelerate deals
  • Manage a marketing budget and Marketing Development Funds (MDF) with vendors, ensuring resources are strategically deployed to drive maximum growth and impact across the portfolio
  • Leverage AI tools to streamline marketing operations, enhance customer insights, and drive efficiency across campaign execution and stakeholder reporting


Qualifications

What you bring:

  • 5+ years of product marketing, go-to-market strategy, or marketing leadership experience, with proven success managing product portfolios
  • Demonstrated expertise in developing and executing integrated marketing plans, including strategy, content development, and campaign management
  • Strong understanding of enterprise B2B sales cycles and the ability to translate technical/complex solutions into compelling value propositions and messaging for Enterprise and Public sector audiences
  • Excellent cross-functional collaboration skills with the ability to influence and partner effectively with Product, Sales, and other key stakeholders
  • Experience with marketing metrics and data-driven decision-making to optimize marketing performance and ROI
  • Strong written and verbal communication skills with the ability to articulate complex concepts clearly and concisely to diverse audiences


Great-to-haves:

  • Experience marketing cybersecurity solutions and working knowledge of cybersecurity professional services
  • Familiarity with TELUS products, services, or market positioning in the Enterprise and Public sector space
  • Experience with vendor management and partner enablement programs


Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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