ServiceNow

Sr. Product Marketing Manager

ServiceNow$148K — $232K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of experience in competitive intelligence, competitive marketing, or product marketing
  • Strong understanding of integrating AI into workflows and decision-making
  • Natural empathy for sales pressure during competitive deals
  • Ability to create effective, evidence-based counter-positioning strategies
  • Proficient in crafting compelling, creative messaging under tight deadlines
  • Genuine passion for ServiceNow products and market dynamics
  • Experience conducting structured win/loss analysis or similar qualitative research with sales teams

Responsibilities

  • Own and execute competitive positioning strategy within the IT segment
  • Translate competitive research into actionable sales tools like battlecards and objection handling materials
  • Collaborate with sales leadership to conduct win/loss reviews to understand competitive dynamics
  • Ensure continuous integration of field intelligence into systems for real-time competitive analysis
  • Develop up-to-date resources for sellers to counteract competitive threats

Benefits

  • Health plans including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations for charitable contributions
  • Flexible time away plan
  • Family leave programs
  • Flexible work arrangements based on employee personas
Full Job Description
Job Description

What you get to do in this role:
  • Own competitive positioning strategy and execution for the IT segment, directing analysis, messaging, and content to give sellers the counter-arguments they need to win deals
  • Translate Competitive Intelligence's research into seller-ready assets - battlecards, objection handling, rapid-response content
  • Partner with sales leadership and Competitive Intelligence to run structured win/loss reviews that surface what's actually working against named competitors
  • Direct the flow of field intelligence back into systems that ensure competitive grounding stays current and actionable for AI tooling


Qualifications

To be successful in this role you have:
  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
  • 12+ years of relevant experience, with a track record in competitive intelligence, competitive marketing, or product marketing against named competitors
  • Natural empathy for, and understanding of, the pressure sellers are under in a live competitive deal
  • The ability to build sharp, defensible counter-positioning - sourced and substantiated, not aspirational
  • Creative messaging skills based on value and benefits, applied under time pressure
  • Passion about ServiceNow's products and the competitive fights that define the IT space
  • Experience running structured win/loss programs or comparable qualitative research with sales teams
  • The ability to summarize field signal into a content roadmap Competitive Intelligence and PSM can act on

FD21

For positions in this location, we offer a base pay of $148,900 - $232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

Keep Up to Date

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ

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