The RoleWe are seeking a Senior Product Marketing Manager to join our growing Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for helping drive acquisition, engagement, and retention in our fastest growing client segment covering enterprise and institutional clients, including global banks, pensions, endowments, foundations, sovereign wealth funds, and large private equity and venture capital firms globally. You'll work cross-functionally with product, sales, and other go-to-market teams to drive product positioning, enhance segmentation, map complex buyer and customer journeys, and translate segment insight into messaging, enablement, and go-to-market programs.
We are looking for someone who is excited by the opportunity to work within a key, strategic growth area for the business and support a rapidly growing team of product and go-to-market professionals to accelerate growth. As a key product marketing owner supporting this client segment, you should thrive when you can combine cross-functional collaboration with outstanding content, and resourceful marketing approaches to make a material impact on our clients. You are driven, flexible and can solve any problem through resourcefulness, emotional intelligence, and integrity.
Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions.
The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York. The current range for this role is $159,000-
$199,000 (base salary) + bonus + equity + benefits.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.
What You'll Do - Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
- Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle.
- Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment's growth and expansion.
- Define product positioning and craft compelling messaging that clearly articulates Addepar's value proposition and resonates with enterprise and institutional audiences.
- Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases.
- Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
- Produce thought leadership and product educational content that builds awareness and reinforces Addepar's leadership with enterprise and institutional audiences.
- Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning.
- Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials.
Who You Are - 4-8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
- Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content.
- Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences.
- Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative.
- Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption.
- Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment.
- Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market.
- Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed.
Our Values - Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
- Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
- Champion Our Clients - Exceed client expectations. Our clients' success is our success.
- Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
- Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.
