Amazon

Sr. Product Marketing Manager, B2B, Alexa Enterprise

Amazon$142K — $193K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience leading go-to-market for enterprise software/hardware product launches
  • Experience developing messaging, positioning and narrative from scratch
  • Experience in sales enablement for effective customer adoption

Responsibilities

  • Develop and execute go-to-market strategies with cross-departmental collaboration
  • Lead product positioning and storytelling to establish thought-leadership
  • Create high-impact content for the enterprise buying journey
  • Maintain sales enablement content to boost sales productivity
  • Conduct research on target personas to inform GTM strategies and product roadmap

Benefits

  • Comprehensive health insurance including medical, dental, vision, and prescription coverage
  • 401(k) matching to support retirement savings
  • Generous paid time off and parental leave
  • Support for adoption and surrogacy reimbursement
  • Employee Assistance Program and mental health resources
Full Job Description
Are you ready to shape the future of how enterprises utilize the next generation of Alexa? We're looking for a Product Marketing lead to help shape and scale our enterprise offering and go-to-market strategy. You'll drive product/feature launches, storytelling, enablement, and collaborate cross-functionally to drive enterprise adoption of the new Alexa, helping them drive revenue and reduce cost.

This role is ideal for someone with strong storytelling skills, thrives in ambiguity, and can lead cross-functionally in fast-moving environments, while keeping senior stakeholders updated on progress.

Key job responsibilities

Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams

Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value

Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey

Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity

Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience leading go-to-market for enterprise software/ hardware product launches

- Experience developing messaging, positioning and narrative from the ground up

- Experience leading sales enablement, ensuring that sales teams are equipped with product knowledge and know-how to effectively drive customer adoption

PREFERRED QUALIFICATIONS

- Experience developing go-to-market strategies for technical products

- Track record of creating compelling technical demonstrations and reference architectures

- Experience presenting to executive-level audiences and industry analysts

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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